Do you mean to start your food blog, but haven’t got there yet? Or maybe you’ve begun one and you need a reason to continue?
Usually I write to people who are already blogging. Then I thought…wait! I bet there are lots of lurkers who are obsessed with food but aren’t quite ready to start a blog. If you are in this category, let’s get clear on your motivations.
And if you are already a food blogger, see if these reasons still apply to you. Perhaps the reasons you started your blog are different from why you still have one today — or even why you no longer have one! I’d love to hear about both.
Why start your food blog? Here are seven reasons:
- Express yourself and your passion for food. This is the number one reason I hear from people. You probably already take photos of food, talk with friends about meals, watch cooking shows on television, send and receive recipes, attend food festivals, and are basically food obsessed. There’s a need to chronicle some of it.
- Begin a regular writing practice. If you want to write more, a blog will meet that goal. You will develop better writing skills and find your voice by writing regularly.
- Write a cookbook one day. Many food bloggers get cookbook deals, and some are huge successes as authors. While Ina Garten usually makes the top of the US cookbook sales, food blogger Ree Drummond is not far behind. Today, blogging is the easiest route to a cookbook.
- Take photos of food. Since social media drives so much traffic to blogs, once you start your food blog, you can’t succeed without gorgeous photos. A food blog gives you an outlet for your photography.
- Understand yourself through your writing. Start your food blog with general content, as many do. Eventually you’ll find what you really want to write about. It could be family stories, healthy eating, or your obsession with Chinese take-out. Writing regularly helps you answer questions about yourself, what interests you, and what matters to you.
- Educate people about what you’ve learned. If you are a voracious learner, a food blog showcases your obsessions in an enthusiastic manner, with like-minded readers. You’ll form a community and tribe.
- Make money. Whoa. I put this last motivation in because there is so much focus lately on “monetization.” You can start your food blog with ads, but not much income will follow until you build up a big audience. The same is true of sponsored posts. Companies want to see followers and engagement before they hire you to post about their products. Money might come, but it might not be as much as you think. So if income is your goal, work hard on growing your social media by promoting the quality content that drives people to your blog.
If you already have a blog, what made you jump in? Have your reasons to blog changed over time? Have you closed a blog you started and if so, why? And if you haven’t begun one yet, what’s holding you back?