Sometimes there’s so much change it can be hard to find the relevant bits of information that concern you as a food writer. That’s where I come in! I sift through tons of sites, posts and articles so you don’t have to.
Here are nine trends that food writers should keep an eye on:
1. Food bloggers continue to gain credibility as cookbook authors. Harvard Common Press says bloggers now constitute the majority of its new authors. Publishers are looking for bloggers with a unique voice that connects to lots of readers through social media.
2. Big cookbooks are back! I’m not sure how practical they are in the kitchen, or whether the advance justifies the work, but some of them are enormous, with over 1000 recipes.
3. Speaking of cookbooks, editors are still looking for what will replace cupcakes as the “it” sweet that drives book sales. Maybe you know?
4. Most people now access blogs and websites from a mobile device, so if yours is not optimized for them, they might click away.
6. New research shows that Americans are eating alone more often, and we are eating more small meals or snacks. Eventually this will affect how we write recipes and cookbooks.
7. Kale is finally on the way out, but brussels sprouts are rising. (To hedge your bets, try a hybridized version of both. Trader Joe’s already sells them.)
8. Food bloggers who want to advance their careers are joining private groups on social media, where they trade information about working with companies, getting a cookbook deal, and increasing blog readership.
9. Restaurant reviews, more and more, are left primarily to amateurs at sites like Yelp, and professional critics at print publications. What happened to the middle?
What have I left out? Do you know of other trends we should discuss?
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A version of this post first appeared in my December quarterly newsletter, a free list of useful links about food writing and writing in general. To get your free newsletter (only 4 times per year!) sign up here.