In the last few months, several food bloggers told me their traffic increased dramatically as a result of Pinterest, the virtual pinboard that’s competing with Twitter and Facebook as a social media engine.
Pinterest works like a large board, where you pin images you hope are repinned by others, thus expanding your reach. The site went online in 2010 and had more than 23 million unique users last month.
As a food blogger, I want to drive good quality traffic to my site. The biggest way I have increased traffic in the last year is through my boards on Pinterest.
Since fall 2012, Pinterest began showing up as a traffic source when I reviewed my Google analytics. NowPinterest drives more traffic to my blog than Facebook and Twitter combined. What I love about Pinterest is that pin boards are curated by real people. Thanks to them, my website receives about 10,000 additional unique visitors a month.
With careful cultivation, you can grow a responsive audience through Pinterest and increase blog traffic. Here are seven tips to up your Pinterest visibility and get readers interested:
1. Put a Pinterest button on your blog. Add a Pinterest button to make it easy for your viewers to follow you and to repin your posts. Here’s the Pinterest page for adding buttons.
2. Use vertical photos on your blog, and repin them. Pinterest is a visual medium, so your blog photos dictate whether people will want to repin. A study shows that tall vertical photos do best.
3. Link to Pinterest everywhere. Add a link to your Pinterest boards on your website, newsletter and email signature.
4. Create Pinterest boards based on your expertise. If you write about gluten free recipes, create a few boards on the subject so Pinterest users see that you are an authority.
5. Create niche-related boards. Consider creating a board that can solve problems. How about 50 ideas for chicken, 50 ways to bringing your lunch to work, or 50 ground beef recipes? People will go back to this kind of board again and again.
6. Pin other recipes than your own, but be strategic. Share similar content. Don’t think of it as competition. Think of it as a way to demonstrate your passion for the subject. This is true even for my two previous points. Use a combination of links to your blog posts and others, based on a common subject.
7. Engage in the Pinterest community. Comment on pins you like, like other people’s pins, and follow when you find it is appropriate. To give attribution to another pinner, put a @before his or her name. Before you re-pin a post, visit and read it to ensure it is worthwhile. Pretty pictures are nice, but you want be known as someone who shares quality content.
Spend a little time on Pinterest every day to grow and engage in this community. It can bring many benefits beyond increased blog traffic. You’ll see what other people are re-pinning, and you can gather ideas about what to blog about next. You’ll get your name in front of blog readers and become known as an authority. Just as Twitter and Facebook are worth your investment in growing your blog, so is Pinterest.
Now it’s your turn: Have you also noticed an increase in blog traffic due to Pinterest? What other tips can you share?
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