Thanks to all for the stellar conversation about the value of “Looks delicious” as a comment in food blogs. Let’s continue with a related subject that came up in the comments: the idea that it’s necessary, when you’re a blogger, to comment on other people’s food blogs.
According to Blogging 101, we’re all supposed to comment to build traffic on our own blogs. First of all, I’d like to know whether that’s true. Have you found that you have more visibility as a result of leaving comments? Do you stake out certain blogs? Do you set a minimum number of comments per week?
A related issue is how to comment with sincerity. One “A list” food blogger insists he can tell when a blogger comments for visibility versus sincerely commenting on his post. Are we truly so shallow? Perhaps this is where “Looks delicious” came from –this frenzy of leaving a mark, with a link, without putting much thought into it.
I’d like to know: Have you seen any discernible rise in traffic from commenting on other blogger’s blogs? Or is this just one big circle jerk, where we all create more noise and data in search of marketing ourselves? Did this strategy work a few years ago, when there were fewer blogs, but is not a worthwhile approach today?