It happens all the time and it drives me crazy. I discover a new food blog. I go to the About page to find out more about the writer. There is no photo and no identification. Here’s all it says:
- Welcome to my blog. It’s really original.
- This is a yummy chronicle of my exploits and experiments.
- I created this blog because I love kittens, butterflies and strawberry yogurt.
Argh! A blank page would be an improvement over this generic stuff. I go back to the Home page to look for more clues but find none. I’m losing interest…
If your About page is anonymous or generic, you are losing readers. Right now a piece is missing. That piece is you. I won’t become a regular reader until I know you.
It’s easy to come out of the closet. Just fix these three things on your About page:
1. You’re anonymous.
Please. I want to know your full name. Don’t just tell me your first name. Tell me