Yes that’s us, according to Wiley and Alpha book publishers. It’s kind of a questionable strategy to think of your readers this way, don’t you think? Maybe someone could start another line for Morons.
Regardless, some of these guidebooks are quite good. Here are two new ones on food blogging and getting published worth your consideration:
1. Kelly Senyei of Just a Taste food blog, also the Associate Editor of Gourmet Live, recently authored Food Blogging for Dummies. Well written and upbeat, it’s perfect for those who want to start a blog but have no idea how. She walks readers through how to set up a blog, find your voice, design a blog, take great photos, and how to promote and distribute content.
I like Senyei’s writing advice about how to make a good impression. She says to project confidence, rather than writing with insecurity as your guide; avoid mimicking other writers you admire because “it’s way more work to fake authenticity;” and to envision your brand to make your blog a destination, with you as the attraction.
She’s quite practical, suggesting readers establish a posting schedule. This is a