Feb 072011
 

If you made a New Year’s resolution to avoid white flour, white sugar and other processed foods, Deliciously Organic is the cookbook for you.

Modeled after Carrie Vitt’s blog of the same name, with pretty photographs by blogger Helene Dujardin, her book shows you how to prepare healthy, wholesome dishes without sacrificing taste.

Carrie asked me to edit the recipes for the book. At first, I was dubious about organic recipes, thinking that they wouldn’t be too different from regular ones, except the ingredients would all say “organic.”

But that misconception downplays the mouthwatering recipes and new (to me) cooking techniques and ingredients in the book. Even though I buy mostly organic products, I learned new things, such as Continue reading »

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Aug 182010
 

This past weekend two cookbook editors from Chronicle and Ten Speed told an audience at Book Passage bookstore in Corte Madera, CA what they’re looking for in a cookbook. I thought you might like to know.

One of Chronicle Book's biggest sellers.

Let’s start with Amy Treadwell, an editor at Chronicle Books. She’d love to find another book that will do as well as Cupcakes! by Elinor Klivans, which has sold more than 100,000 copies. That book led to more cupcake-based products: the Cupcake Kit and Cupcakes Deluxe Notecards.

Treadwell said she’s looking for three things:

  1. Cookbooks that tell a story, versus just a collection of recipes. She gave the upcoming The Commonsense Kitchen: 500 Recipes Plus Lessons for a Hand-Crafted Life as an example. It’s based on a college that teaches men to cook.
  2. Targeted single subject books, such as the one on Whoopie Pies she co-wrote in six months to capitalize on a trend.
  3. Blog-to-books such as the upcoming Continue reading »
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