Why Authors Need a Platform More than Ever


I’ve spoken to three hopeful memoirists recently who were convinced that the strength of their writing alone will be enough to sell their book. They don’t need to work on their platforms, they said.

Now, this would be interesting if these people were famous or rich.┬áBut they’re not. They have either a small blog or have never been published. And in the world of memoir, being famous helps. In fact, it’s the first question my agent asks when I mention I’m working with someone who’s hoping to publish a memoir.

Since most of us are not ever going to be famous, the best we can do is build a platform. A platform is [Read more…]