I’ve enjoyed Pamela Johnson’s straightforward descriptions of how she works with food writers when she speaks at conferences. Pamela has a degree in journalism and joined the National Pork Board in 2003.
As Director of Consumer Communications, one of her responsibilities is to hire chefs and food writers to inspire, educate and advise consumers on incorporating pork into their diets.
Here’s what she looks for when hiring:
Q. How do you work directly with food bloggers and cookbook authors?
A. We hire them to produce content for a specific program. We have retail customers, such as supermarkets, who want to highlight specific pork recipes. So we’ll look at bloggers [Read more…] about Why a National Board or Brand Might Hire You