Jul 112011
 

Andie Mitchell, 26, grew Foodista's followers from 10,000 in May to more than 140,000 today.

Start-up companies always look for smart young people to join them and set the world on fire. Andie Mitchell, 26, is one of those people.

A former film production assistant in Boston, she started writing a food blog called Can You Stay for Dinner? earlier this year. The blog helped her get an internship at Foodista in Seattle because of its impressive comments and Andie’s social media skills.

Foodista promoted Mitchell to become the editor who handles all the company’s social media campaigns. She also manages a staff of four contributing editors who produce blog posts on food news, recipes and cooking, healthy nutrition, holidays and events. Many of Foodista’s tweets feature these blog posts.

Since she started in May 2010, Foodista’s Twitter followers have expanded from 10,000 to more than 143,000. How did she do it? Read on.

Q. What is the secret to writing a good tweet?

A. Tweets are most often retweeted when you evoke an emotion. A study I read recently confirmed a direct link between a tweet that incites emotion and adds value. Give your audience something Continue reading »