5 Tips on Defining and Building Your Blog's Audience

When you first start a blog, you just want to get your thoughts out into the world. Eventually you wonder: Who should read this, and why?

It’s time to find out more about your readers and commenters. Or be strategic: Whom do you want as your audience, and can you attract those readers?

Once you know who they are and what they like, targeted readers can be a source of inspiration for future posts, help you shape your posts, and help you build a bigger audience (by RTing your posts on Twitter, for example). Here are five tips on how to assess and build your readership:

1. Analyze your readers by using demographic criteria relevant to your blog posts. The more you know about your audience, the more you can write to them directly. Puzzle out such demographic details as:

  • Percentage of male to female. If you know that most of your readers are mothers, for example, it could shape a percentage of your topics
  • Age. This could affect the cultural references and language [Read more…]