The web has made us impatient about our writing. We think that if we start a blog, it should take a few months to impact thousands, or if we write a book, we should finish it within a year.
I have often wondered how long it takes to create something of lasting value. Now I have a definitive answer from the late Steve Jobs, who knows a thing or two about making an impact: It takes seven or eight years.
Here’s what he told author Brent Schlender, who interviewed him countless times: “I have been trained to think in units of time that are measured in several years. With what I’ve chosen to do with my life, you know, even a small thing takes a few years. To do anything of magnitude takes