“I don’t get it. When I wrote Kitchen Confidential, my busines model was, ‘I Don’t Give a Shit,’ and I’m trying very hard to keep that as my operating business model. I never, ever think, what will they like, what do they expect, what should I do next.”
Now, I adore Bourdain’s writing. I could argue that he did give readers what they wanted: passionate, colorful stories written with fierceness and humor. Who wouldn’t like that?
But he was writing memoir, not “service writing.” That’s mostly what I do. It’s probably mostly what you do too. This type of writing tells readers how to do something, like