Nov 222010
 
It’s an exciting time of year to be the author of a Thanksgiving cookbook. I spoke to three veterans about what kind of media they do to boost book sales, what they like about being an expert, and what they’ll be serving on Turkey Day. They are:
1. How far ahead do you plan your writing and promotional events for Thanksgiving?

Diane Morgan

Diane: Magazines come the earliest with articles typically due by the middle of May. I am often asked to write stories in the early spring for the coming year’s publication. Newspapers are typically thinking about Thanksgiving stories in July, though pitching in June isn’t unheard of.

For my own website, I plan my blog featured recipes with coordinating video in August. This year, I was a judge on the Food Network Thanksgiving Challenge. That request came early last March. Interviews for Turkey Day stories happen in September or October. Radio interviews come right after Halloween. I was just on Martha Stewart Living radio talking about easy holiday appetizers.

Kristine: During my long tenure as food editor at Bon Appetit magazine, we started working on our Thanksgiving issue about six months before it was published. I created the recipes for my Thanksgiving book a year before publication. I did a book signing and demo at Williams-Sonoma at the end of October. With my blog, I work a week or two ahead, so I am planning and creating in the season when Continue reading »

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Mar 102010
 

TipsCooksLovePlease help me celebrate my first book giveaway by signing up to win Tips Cooks Love: Over 500 Tips, Techniques, and Shortcuts That Will Make You a Better Cook! 

I thought this cookbook reference companion might be a timely choice, based on the arguments in my most popular post, The Top 10 Terms to Avoid in Recipes. You’ll find no assumptions here about how to cook and bake, only helpful, knowledgeable information. In fact, on p. 57 is an explanation of the term “blanch,” one of the words in my list.

While I assumed Tips Cooks Love targets novice cooks, I found lots to interest me. Regarding the age-old debate about whether to lower the temperature when using glass baking dishes Continue reading »

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