Who Wrote the Bestselling Cookbooks of 2013?

Click on the image to see the cookbook names more clearly.

I was on a panel last week (during the Julia Child Food and Wine Festival at Bacara in Santa Barbara, CA) where the moderator showed this slide of the bestselling cookbooks of 2013 in the US, according to Nielsen research. If you haven’t seen it yet, I think you’ll find [Read more…]

The Pioneer Cook and Her Intimate Voice

pdubLast Saturday I was a panelist on a BlogHer Food panel about voice and identity. Audience members were particularly interested in how personal they should be in their posts. It’s a good question, figuring out what to reveal, what only to imply, and what not to say.

Or at least that’s what I thought it was about. To process my thoughts, I looked at the writing of our panel’s biggest celebrity, Ree Drummond of The Pioneer Woman Cooks. She has 13 million annual visitors, according to the Los Angeles Times.

While on our panel, Ree said she writes “like I’m talking to my sister or my best friend.” Now, I don’t know about you, but you can be pretty personal with those kinds of people. But I couldn’t find much intimate content at all when I examined her cooking blog. [Read more…]