Jane Goldman doesn’t mince words. When I asked Chow.com’s head eater whether food writers can make a living, she suggested finding another profession. Ouch!
At least she has a suggestion: Learn video.
Now the vice president and editor-in-chief of CBS Interactive’s Entertainment and Lifestyle division, Goldman was a writer and editor in the past, including for the Industry Standard, New York, Rolling Stone, and Wired. She has also been a screenwriter and producer.
Goldman founded Chow as a print magazine in 2004. CNET acquired it in 2006, along with Chowhound.com, and turned it into an online site. CBS Interactive Media acquired both in 2008. There are 3,000 to 5,000 recipes on the site.
I spoke with her about the opportunities for food writers at Chow.com and beyond:
Q. What are your responsibilities at Chow?
A. I’m the combination publisher and editor, responsible for the budget. Ad sales people do not report to me but I am obviously implicated in the bottom line. I run the operation, engineers, product people, designers, writers, editors, and recipe developers.
Q. What is Chow doing that’s different from other food websites?
A. Our attitude, the demographic and the reason we exist stay the same: to provide an informal, intelligent, irreverent voice in the world of food. It’s about beautiful food but it’s about having fun.
We’re moving very heavy into video series. We have one I love called Continue reading »