Aug 192009
 

I finally saw Julie & Julia on Sunday with two friends,  Suzan Bateson, Executive Director of the Alameda County Community Food Bank; and Faith Kramer of Blog Appetit.  Faith suggested in her blog that the movie theater collect food for the food bank, and the theater obliged by giving free movie posters to anyone who donated.

The movie was was fast-paced, funny, sexy, and the food shots were gorgeous. Merryl Streep was totally believable as Child, and Faith said it was much more fun than reading Julie Powell’s blog. (I didn’t read it, and I don’t think it’s available online now.) I had such a good time that I found myself thinking, “What was all that about, where traditional food writers were jealous of Julie Powell? Can’t we all just get along?”

Connections to a few of the people involved increased my enjoyment. I met the movie’s food stylist Susan Spungen at an International Association of Culinary Professionals (IACP) conference years ago, when she was the food editor of Martha Stewart Living. We had a hilarious conversation about people who had informational meetings with her to ask how to get her job.  I enjoyed Amanda Hesser’s cameo, particularly because I interviewed her while writing Will Write for Food, and met her for breakfast at Balthazar in New York, where we inhaled a specialty,  chocolate bread. I also interviewed Child’s book editor, Judith Jones.

images-1My agent  suggested in an email that EVERYONE (her caps) will want to be a food blogger now. Wow, I thought. Do they not understand how much work it is, that Powell was already a writer of sorts, and that they’re not going to get the same kind of attention and six-figure advance? Julie Powell started her blog six years ago, had a great hook, and the tie-in to Julia Child was essential to her success. Plus, a food blog was a rare thing then. I read somewhere there are some 45,000 food blogs now.

Will Julie & Julia send foodies dashing to WordPress? Can  a newbie food blog garner the same success as Powell’s, or  Clotilde Dusoulier (Chocolate and Zucchini) or Molly Wizenberg (Orangette)? Is the public still hungry for new blogs on cooking and food? Has fatigue set in for the blog-fueled memoir?

Aug 022009
 

imagesTalk about great publicity. Sony Pictures is promoting food bloggers with links to a whole bunch of them  on its official movie website homepage for Julie & Julia.

The navigation isn’t obvious, so let me tell you how it works. Click on the white egg in the right-hand corner, and a long list of food bloggers will go by to the left. Just click on the blog name you’d like to see.

Pretty impressive, except I’m wondering why they threw in a link to Epicurious’s Epi-Log. The earliest post on that blog was a breathy report of the New York premiere focusing on name dropping and what people ate. The Sony site also provides a link to Great Grub, “a forum where you can connect with people who share your passion for food.” If that’s what Sony wanted, why not steer people to with Chow.com or Serious Eats?

Thanks to Sarah at Lettuce Eat Kale for sending the link.