Jan 152010
 
Brook Burton of Foodwoolf

Brooke Burton of Foodwoolf puts her food writing chops to use.

Yesterday at breakfast here at Club Med Ixtapa Food Blogger Camp, I cast around for the perfect food on which to base a food writing exercise using all the senses.

(You remember which senses I mean, right? Let’s review:

  • Touch
  • Taste
  • Sound
  • Sight
  • Smell.)

Then I saw individual boxes of Kellogg’s Corn Pops at the cereal station. Perfect! They would trigger childhood memories, make us laugh, or inspire Continue reading »

Jan 122010
 

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I’m  adjusting to this new format of food writing and blogging conference, where hanging out is a big part of the day. Today I’ve walked along the beach in the surf, done yogalates with David Lebovitz and Matt Amendariz, gave Nancy Hachisu a quick Twitter lesson, had lunch with Michael and Donna Ruhlman, and now I’m sitting in the bar, waiting for the presentation at 3 p.m.,when Jaden Hair and David Lebovitz discuss book proposals, with a handout from me.

You’ll just have to join us next year. Really. You can relax and network Continue reading »

Sep 082009
 

images-1Let’s hit the beach, bask in the sun and get to know each other. I’m delighted to announce the first annual Food Blogger Camp at Club Med Ixtapa Pacific in Ixtapa, Mexico, January 9-16, 2010.

Club Med is giving away accommodations for seven nights, coach airfare, and a scholarship for one sweepstakes winner. You’ll get to meet and hang out with me, plus some of the most talented food bloggers, authors, and food photographers in the business.

At the Boot Camp, we’ll have workshops on how to improve blogging, photography Continue reading »

Aug 052009
 

images 18-55-03A while back I read a piece in the New York Times called “Blogs Falling in an Empty Forest.” It said that according to a survey by Technorati last year, only 7.5 million of the 133 million blogs it tracks were updated in the past 120 days. That means 95 percent are not active with any regularity.

Whoa. I’m trying for two posts per week. It’s only been a month since I started this thing, and I am still surprised by how long it takes me to write and publish an entry. Even if it’s short, it takes several hours. What I’ve learned so far is not to start a new post on deadline day, but to have some  ideas and maybe a preliminary draft in the hopper. (Of course, when I’m advising clients about starting a blog, I tell them to come up with a list of 10 topics before they begin. Easier to dish it out, apparently.)

Looking for inspiration, I asked some food bloggers about creativity and productivity. I started with Jaden Hair of Steamy Kitchen:

Q. Do you have an editorial calendar to determine blog posts?images 11-22-09
A. Absolutely. Mondays and Tuesdays are my highest traffic days, so I usually post Sunday night or Monday morning, depending how good the TV shows are on Sunday nights. I also find time to post Wednesday or Thursday. Twice to three times a week is my norm.

Q. How far in advance do you write drafts?
A. I don’t write drafts, unless they are recipes that I’m working on. Blogging is a spontaneous medium. I write exactly how I feel in the moment and I’d just feel strange if I was writing for tomorrow.

Q. How do you keep the inspiration flowing?
A. By having fantastic support group and friends like Elise (Simply Recipes), Diane (White on Rice Couple), and Bee ( Rasamalaysia). We’re always throwing ideas back and forth, listening to each other rant and rave, and teaching each other things. We’re a team. That’s important. Plus there’s a whole ‘nother side of blogging that isn’t talked about much: the “job” of blogging. My full time job is my blog, which is very different than 99% of others. The technical and monetization side of blogging certainly keeps me on my toes. Between those three areas, I get all the variety and excitement I need for the week.

Anytime I need inspiration or feel like I need a kick in the pants, I usually start a new branch or project. My newest one is Good Bite.

Q. How many hours per week do you spend on your blog?
A. You don’t want to know.

images-1 11-22-57Then I asked another veteran, Amy of Cooking with Amy, for advice. She said she’s almost always composing posts in her head. “By the time I sit down to write it generally goes pretty quickly. I also no longer beat myself up if I only get one or two posts out a week. I try to write something then save it as a draft and return to it later to edit it.” Sarah at Lettuce Eat Kale said she keeps an editorial calendar and planannehamersky_09032_0482s a month ahead. She posts three times per week. “The best advice I got,” she said, “Is post when you can, keep it fun. If it feels like a chore or burden or added stress, then step back and think about what your goals are. So far, I look forward to writing my posts.”

Now I feel more encouraged. It’s always satisfying to reach out an talk with people who know more about this than me. I also found a terrific article on ProBlogger, “Seven Ways to Keep Fresh Content Flowing. ” And I’d like to learn more.

What about you? If you’re a blogger, how do you keep the posts coming? Do you plan out an editorial calendar? Block out time in your datebook? Write lots of drafts and store them until ready? Please share your strategies with me. I’m the new kid on the block.