I was on a panel last week (during the Julia Child Food and Wine Festival at Bacara in Santa Barbara, CA) where the moderator showed this slide of the bestselling cookbooks of 2013 in the US, according to Nielsen research. If you haven’t seen it yet, I think you’ll find [Read more…]
Think your readers will make your recipes flawlessly simply because you’ve made them more than once?
Mega-star and cookbook author Ina Garten of Barefoot Contessa fame doesn’t, even though she has worked in the food business for more than 30 years. She still relies on an assistant and her friends when developing new recipes.
“Every time I do that, I learn something about how someone at home, with only the printed recipe in front of them, might make the dish,” Garten writes. She’s careful not to [Read more…]