Are Blog Giveaways a Good Idea?

I’m still deciding on whether giveaways are right for my blog about food writing.

On one hand, giveaways (mine are almost always books) drive traffic to my blog and bring page views to the site. Both those things are valuable. And I like to give a reader recognition and appreciation. It’s fun to get return emails from excited contest winners.

On the other hand, giveaways strike me as kind of cheesy. I don’t like putting the words “free” and “giveaway” in my tag list. I feel like I’m selling shampoo. Also, now that I have a BlogHer ad, the company restricts what I can give away to under $40, and says I can’t have a contest for anything given to me for that express purpose.

I wonder whether the people who come for the giveaway become regular readers, or whether I’m just drinking the Koolaid. Maybe it’s like when food bloggers get photos published on Tastespotting. Readership spikes that day but doesn’t stick around.

And I wonder who these people are who enter giveaway contests. Some are [Read more…]

Food Blogger Camp and Free Trip Giveaway

images-1Let’s hit the beach, bask in the sun and get to know each other. I’m delighted to announce the first annual Food Blogger Camp at Club Med Ixtapa Pacific in Ixtapa, Mexico, January 9-16, 2010.

Club Med is giving away accommodations for seven nights, coach airfare, and a scholarship for one sweepstakes winner. You’ll get to meet and hang out with me, plus some of the most talented food bloggers, authors, and food photographers in the business.

At the Boot Camp, we’ll have workshops on how to improve blogging, photography [Read more…]