Your book just came out, and it needs reviews on Amazon. Not just any kind of review, but positive ones.
Do you rally your supporters on social media? Ask friends and family to post (implied glowing) reviews? Email anyone who’s ever complimented you and ask them to post?
According to Amazon, all of the above methods lead to “manipulated reviews.” The company is deleting thousands of them, says this story in The New York Times.
If you’ve already employed these strategies, don’t worry about it too much. Most of the time, Amazon is not looking for small fry like us, but for authors with huge followings who can incite people to write reviews on the first day of publication, sometimes without reading the book. But even so, we smaller authors are not immune. The article includes