Jul 012014
 
Confident-Businessman

Are you as confident as this guy? According to most surveys, probably not.

Well duh. Of course we do. Since it’s mostly women who read my blog, I feel we can talk amongst ourselves. So just between us, when I read this article about our lack of confidence, I felt a blush of familiarity.

“The Confidence Gap” posits that there’s another reason why women are not breaking the glass ceiling, besides the tug of motherhood and entrenched sexism. It’s our confidence level.

That’s so us.

As a speaker, teacher and coach, I see this “confidence gap” with women clients, female students, and at conference sessions full of Continue reading »

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Jun 102014
 
Diane-Quagliani

Dietician Diane Quagliani started out as a freelance food writer but eventually turned to the corporate side.

At an Oldways conference where I spoke recently, I met a dietician who is also an accomplished corporate food writer, Diane Quagliani. I wondered how her writing work is different from general food writing, and what advantages her degree gives her.

Diane, a registered dietician, has worked for many large food companies including Kraft Foods, McDonald’s, PepsiCo, Campbell’s Soup, Nestle, General Mills, and many public relations firms. She has also been a freelance writer and media spokesperson. She specializes in nutrition communications for a consumer and health professional audience.

Here’s what she had to say about how her degree as a dietician helps her with corporate work:

Q. What are your degrees?

A. I have three: a Bachelor of Science in Dietetics, a Bachelor of Science in Psychology, and an MBA. To become a registered dietician, I had Continue reading »

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May 272014
 

Frusted-BloggerA well-known food blogger loves to forward outrageous requests from food companies to me. I’ve kept them them in a file, until now, when I got her permission to share them.

As you know from the countless emails you delete, food companies want product coverage from bloggers. Nothing wrong with that, of course. It’s just the way  Continue reading »

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May 132014
 

EmptyTableI know restaurant bloggers still exist, but I can barely find them.

I’m not the only one. The annual Saveur Best Food Blog awards doesn’t even list “restaurant blogs” as a category.

Sure, there are people who write reviews for websites such as Tasting Table and urbanspoon.com. But it seems that there are Continue reading »

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May 062014
 

James-Beard-Medallion-300x255What I like about The James Beard awards, called “the Oscars of food writing,” is that I can find most of the journalism award-winning pieces online.

I want to soak up their brilliance. I also know I will be a little envious. That’s okay. Reading them gives me ideas for my own writing.

These essays will make you laugh, amaze you, make you nod in recognition, make you outraged — all emotions generated by skilled writers (and their editors). They are worth my time, and yours.

Just so you know, judges can only judge the entries. We don’t go out and look for work that might win. So if you don’t enter, you can’t win. (I am a book judge and a Continue reading »

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Apr 292014
 

A Guest Post by Marcy Goldman

I never wanted to self-publish. I imagined continuing Random House and Harper Collins book deals for my growing baking author platform and features in leading newspapers and online venues. I envisioned more Christmas baskets from my publishers, help with my blog and website, and publicists to set up my interviews and promotional spots.

Marcy-Goldman

Marcy Goldman, a traditionally published bestselling author, chose to start her own imprint.

Instead, I am now River Heart Press, my own imprint, and I am boldly going where I went when I was 12 years old and self-published my own street newspaper, The Goldman Times.

After 25 years of great publishers, great cookbooks and what I thought was an upward spiraling career, I wasn’t getting a response to my next book idea from traditional publishers. So I Continue reading »

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Apr 152014
 
chocolates

Champagne chocolates on display at Dean & DeLuca.

It’s time again for my list of useful links, which I have culled from dozens more to find the most valuable ones for you. As always, they are excerpted from my recent quarterly newsletter. If you’d like to receive the entire list of links next time, sign up to receive my four newsletters per year. Now, on to the goods:

1. How Much Should I Charge? Part 1 and Part 2, from the Food Bloggers of Canada website, details all the issues to consider, particularly in Part 2.

2. Publishers Weekly did a good webcast recently about selling single subject cookbooks in unusual places.

3. What does a successful food stylist do? Check out  Continue reading »

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