As the food director at Real Simple magazine, responsible for all recipes, Sarah Copeland has lots of opinions — and experience — about [Read more…] about Writing a High-Quality Recipe is Like a Report, says Real Simple Editor
Cookbook author Nigella Lawson has that elusive strong voice writers covet, the one fans recognize anywhere.
I heard it when I went to hear her speak to promote her new book, Simply Nigella: Feel Good Food. She’s brilliant (an Oxford graduate in medieval studies), funny and intimate.
She wrote interviews and film reviews at first, eventually turning to food. “When I write about food I’m still very aware of [Read more…] about Nigella Lawson’s Strong Voice
Do you have a niche food blog that targets certain readers, such as bakers, paleo eaters or local restaurant-goers? The challenge is how to find the right readers and fans, or how they discover you.
Halal food expert Yvonne Maffei knows who her readers are and how to attract them. She has over 1.1 million likes on Facebook. Establishing her blog, MyHalalKitchen.com, has led to brand ambassadorships and sponsorships from many companies in the halal industry.
We met when I spoke in her home town of Chicago years ago, and more recently I coached her on a cookbook proposal. Her forthcoming cookbook, My Halal Kitchen, comes out in 2016.
Yvonne has been featured in The New York Times, Cooking Light, CNN’s Eatocracy, [Read more…] about Niche Food Blogger Attracts 1 Million+ Fans on Facebook
My current career path took off with a phone call.
It was 2004, after I taught a food writing workshop at Book Passage in Corte Madera, CA. A student called to say she met my workshop supervisor at a party and had a conversation that went like this:
“I really enjoyed Dianne’s class on food writing,”she told my supervisor.
“Dianne does a great job,” answered the supervisor. “I wish she had a book, though, to improve her credibility.”
I can’t remember the name of this student, but I thank her often. That phone call changed [Read more…] about Do You Know Your Career Path as a Writer? I Didn’t
What fun it is to make new friends, amp up photo skills, take a cooking class and eat way too much Turkish food. That’s what I did at a food photography and writing workshop in the cobbled Aegean town of Alacati (pronounced Ala-CHAT-ee), in Western Turkey near Izmir. Food photographer Dave Hagerman led the photo instruction. Food and travel writer Robyn Eckhardt organized [Read more…] about Snaps from Our Turkey Food Photography and Writing Workshop
I’ve been bugging Julie Bennett, vice president and editorial director at Ten Speed Press, for an interview, ever since we met at a conference a year ago.
It’s because Ten Speed publishes so many terrific cookbooks. As the director of the editorial department, Julie manages nine editors who will put out approximately 70 books this year. She has worked at Ten Speed since 1999.
Julie edited New York Times best selling cookbooks Super Natural Every Day by Heidi Swanson and My Paris Kitchen by David Lebovitz, and A New Napa Cuisine by Christopher Kostow (IACP Cookbook of the Year), just to name a few.
We talked about cookbook publishing trends, whether all cookbooks need color photos, and what she looks for:
Q. What are the latest trends in cookbook publishing?
A. Today cookbooks have more of a personal narrative element. The trend of blogger-to-book ties into it, and there are cookbook writers who have a lot to say.
There are so many recipes online, but books present readers with [Read more…] about Beautiful Cookbooks with Stories and Personality Sell Best, Says Editor
I can’t tell you how many times food bloggers and interviewers ask me “What can I do to make my blog stand out?”
My answer is always the same. The best food bloggers have a strong voice. But what, exactly, does that mean?
You might wonder, for example:
- How can I write about typical dishes and foods in a way that’s new?
- How can I distinguish myself from other food bloggers who write about my subject (such as paleo, gluten-free or baking)?
- How much personal information should I include in a post?
- What is the right amount of personal narrative before readers get to a recipe?
- Why should anyone care about my life?
- How do I get humor across?