As the food director at Real Simple magazine, responsible for all recipes, Sarah Copeland has lots of opinions — and experience — about [Read more…] about Writing a High-Quality Recipe is Like a Report, says Real Simple Editor
I meet lots of food bloggers at conferences who are writing sponsored posts. Here are two stories of their first experiences that didn’t turn out well:
1. Prioritizing the brand over readers.
In the Q&A after my talk, a food blogger wanted to know why readers suddenly unsubscribed from her blog after she wrote sponsored posts.
She said she usually buys a years’ supply at a time from a particular nut company. Eventually she [Read more…] about Are You Making These 2 Mistakes When Writing Sponsored Posts?
Dusoulier was a young Parisienne who spent a few years in the Silicon Valley as a software engineer before returning to Paris. She launched the English version of her award-winning [Read more…] about Why Blog in Two Languages? Chocolate & Zucchini Says it’s Worth It
The folks at Food Blogger Pro wondered what top food bloggers will focus on in the coming year, so they asked.
A free e-book for food bloggers
Now you can read these food bloggers’ Number 1 priority answers in this free downloadable ebook. You’ll see that many want to focus on quality content. (Answers like that always bring out the smart ass in me, as in “Wait, you’ve been creating [Read more…] about What Will Top Food Bloggers Focus On Next Year?
A little birdie emailed last week to say she was upset about a change in the James Beard Foundation’s Food Blog awards, which combined two food blog awards into one this year.
To understand the shift, here are the old categories from 2015:
Individual Food Blog: Recognizes individual enterprise and excellence in a single food-or drink-related blog that is the product of one or two primary voices. An entry consists of five links that best represent the quality of the work.
Group Food Blog: Recognizes group enterprise and excellence in an episodic, real-time food-or drink-related blog [Read more…] about Is Your Food Blog Good Enough for a Beard Award?
Do you have a niche food blog that targets certain readers, such as bakers, paleo eaters or local restaurant-goers? The challenge is how to find the right readers and fans, or how they discover you.
Halal food expert Yvonne Maffei knows who her readers are and how to attract them. She has over 1.1 million likes on Facebook. Establishing her blog, MyHalalKitchen.com, has led to brand ambassadorships and sponsorships from many companies in the halal industry.
We met when I spoke in her home town of Chicago years ago, and more recently I coached her on a cookbook proposal. Her forthcoming cookbook, My Halal Kitchen, comes out in 2016.
Yvonne has been featured in The New York Times, Cooking Light, CNN’s Eatocracy, [Read more…] about Niche Food Blogger Attracts 1 Million+ Fans on Facebook
My current career path took off with a phone call.
It was 2004, after I taught a food writing workshop at Book Passage in Corte Madera, CA. A student called to say she met my workshop supervisor at a party and had a conversation that went like this:
“I really enjoyed Dianne’s class on food writing,”she told my supervisor.
“Dianne does a great job,” answered the supervisor. “I wish she had a book, though, to improve her credibility.”
I can’t remember the name of this student, but I thank her often. That phone call changed [Read more…] about Do You Know Your Career Path as a Writer? I Didn’t