Working for Free Has Value at Each Stage of a Career

Julie-Van-Rosendaal
Working for free at any stage of your career has value, says food writer Julie Van Rosendaal.

A guest post by Julie Van Rosendaal

I’m not being paid to write this. It’s a guest post, a format whose popularity has slipped in recent years as the concept of writing for exposure began to lose its luster. It seemed more popular back when no one was making any money at this blogging thing.

So why am I writing it, if I’m not being paid? Because I like and admire Dianne, I read her blog and want to give back for all the knowledge she’s shared with me, and because I’m part of this online community and find it an interesting conversation. Because I do what I do for plenty of reasons, and only one of them is monetary.

Derek Thompson made a good point in The Atlantic, that most of us [Read more…]

Q&A: Making Big Money at Pinch of Yum

LIndsay-and-Bjork-Olstrom
Pinch of Yum’s LIndsay and Bjork Ostrom report earnings each month of up to $30,000+.

Like thousands of other young women, Lindsay Olstrom started a food blog in 2010 called Pinch of Yum. She was in charge of the content and photography. Her husband Bjork, a techie, took charge of the tech issues and business.

Here’s what’s different: Four years later, the site receives more than 2 million page views per month. The couple has created a lucrative business that sometimes grosses more than $30,000 per month.

As the blog grew, the couple got questions on everything from food photography to starting a blog, so they started Food Blogger Pro, for food bloggers who want to  [Read more…]

17 Super-Useful Links for Food Writers and Bloggers

Tomato sauces @540
Vibrant tomato sauces, captured courtesy of photographer Donna Ruhlman.

Who has time to keep up with all the tips and irresistible stories on the Internet?

Now you do! I’ve saved you hours by aggregating this tomato-sauce colored list of links about food and recipe writing, successful bloggers, book promotion, and freelance [Read more…]

Thug Kitchen Draws Fans and Ire

Thug Kitchen Authors
Thug Kitchen co-authors Michelle Davis and Matt Holloway. Their blog led to a cookbook with incredible sales this month. (Photo courtesy of Sean Neild.)

Paging through a new cookbook never fails to thrill me. So when I got a copy of Thug Kitchen as a gift while attending the Food Bloggers of Canada annual conference, I put my feet up for a few minutes to take a look. It’s a vegan cookbook with great recipes and gorgeous [Read more…]

FTC Disclosure Rules on Social Media

Like-Love-Social MediaA few months ago, in exchange for appearing on a panel, the conference paid my expenses.

During the event, I wanted to share photos of the meals on Facebook and Twitter. I also knew the conference organizers were expecting speakers to promote the event on social media.

So I did the wrong thing. I posted a few photos, and I didn’t say my meals were comped. It felt slimy! I didn’t want to! (Cue whining.)

That was wrong, by law in the US. (I hope no FTC officials are reading this.) From now on, I’m either not post anything on [Read more…]

If You Can’t Write Truly Great Recipes, be Honest, says Veteran Editor

Rux_Martin
Rux Martin in her kitchen with some of the books she’s edited. (Photo by Barry Estabrook.)

I met cookbook editor Rux Martin years ago, before she got an imprint in her own name. Now she is Editorial Director of Rux Martin Books at Houghton Mifflin Harcourt.

She specializes in cookbooks, narrative nonfiction on food, and diet books. She has worked with Dorie Greenspan, Mollie Katzen, Jacques Pépin, and Ruth Reichl, to name just a few, and has edited New York Times bestsellers including The Gourmet Cookbook; Hello, Cupcake!; [Read more…]

See you in September? (Or October?)

Like the song from my teenage years says, “See you in September,” woo woo woo, when the summer’s through

And why are those guys singing in suits on the beach? 

Now, where was I? Oh yes. I’ll be traveling next month to two conferences, and then a third in October, talking about book proposals, career reinvention, and making your food writing sharper. Here’s what’s coming up:

Association-of-Food-JournalistsSeptember 8-11, 2014
Panelist and Workshop Leader
Association of Food Journalists Annual Conference
The Peabody Hotel
Memphis, TN

For the first time, I’m attending the Association of Food Journalists (AFJ) annual conference, where I will appear on a panel September 11 called [Read more…]