“Blogger Blackmail” Surfaces as a Trend

Macarons
What is “blogger blackmail?” One blogger demanded about $150 worth of macarons, marshmallows, and other goodies in exchange for a blog post.

How ironic. Last week I wrote a post defending hobby bloggers. This week the subject is “blogger blackmail!”

By now you may have heard about the Twitter thread called #bloggerblackmail. It chronicles, among other things, when food bloggers demand payment in kind for blog posts, including free meals at nice restaurants.

One story that came to a head began when a hobby blogger who writes London restaurant write-ups emailed a bakery and suggested she be “invited to review” their products in exchange for a blog post.

Here’s how things went downhill for the food blogger:

When she got to the bakery, workers offered her tea and [Read more…]

Q&A: Recipe Girl's Lori Lange on Working With Brands

Lori Lange of Recipe Girl is in her 4th year of writing sponsored posts. (Photo by Amy Boring)

Lori Lange‘s food blog, Recipe Girl, made last year’s list of one of the top food blogs in the US, according to The Daily Meal. Upbeat and energetic, Lori never seems to run out of easy meal ideas.

One of the things that interests me about her blog is the way Lori works with food companies. As you know, I’m a hard nut to crack on the subject of sponsored posts. I’m no longer opposed to writing them, but I get frustrated by how few food bloggers write about products well.

Lori takes a professional approach, writing directly to potential clients in a “Work with Me” page, and creating straightforward, non-advertorial posts that always disclose she’s been [Read more…]