I meet lots of food bloggers at conferences who are writing sponsored posts. Here are two stories of their first experiences that didn’t turn out well:
1. Prioritizing the brand over readers.
In the Q&A after my talk, a food blogger wanted to know why readers suddenly unsubscribed from her blog after she wrote sponsored posts.
She said she usually buys a years’ supply at a time from a particular nut company. Eventually she [Read more…] about Are You Making These 2 Mistakes When Writing Sponsored Posts?