Something James Oseland, editor of Saveur, said when he delivered the keynote at the International Food Blogger Conference (IFBC) struck me as strange. He said, “A food blog should not be a popularity contest. Blog because you love it, because you have to.” Then everyone applauded.
I bet food bloggers applauded because they are so sick of feeling like they’re in high school again: checking their Google rankings, embedding SEO links, worrying that no one will comment on a post, wondering when they’ll be popular enough to be invited on a press tour or get a book deal. Wouldn’t it be a relief if food blogging was not a popularity contest?
But of course it is. The bloggers who draw the most readers get the biggest book deals and the most opportunities and the most money from ads on their sites. That’s how it works. We need to get over it.
And I don’t see that these things are mutually exclusive anyway: I blog because I love doing so, and I blog because I must. I love having a forum to get my ideas and opinions out. I love hearing from all of you and having