Do you use a Facebook fan page to promote your blog and books? How about Google? Do you depend on Feedburner for free blog feeds?
Free was great, but now it’s over.*
Stephanie Manley of CopyKat Recipes alerted me that Facebook now wants us to pay to promote our posts to viewers. In her case, the cost is $30 per post and $75 per post for fans and their friends. That comes to…let’s see, almost $11,000 annually to send a daily post to her fans! Without payment, only 11.1 percent of her 18,400+ Facebook fans see her Fan page.
That’s not effective at all. But it’s still free.
Facebook says an average of 84 percent of your fans are no longer seeing your posts. They justify it this way. To find out what Facebook is charging you per fan page post, click on the promote button, on the bottom right of your posting window. Surprise!
I emailed another food writer with a huge fan base, David Lebovitz, to get his reaction to this Facebook news. “It leaves a