Last week I started teaching a class on cookbook writing at Book Passage bookstore. I begin by browsing the cookbook section (not that I need prompting), picking up books to show the class that fit my criteria of great ideas. Here are five:
1. The subject is timely and capitalizes on a trend. For this criteria I found the new Twitter cookbook, with an introduction by former New York Times restaurant critic Frank Bruni.
Author Maureen Edwards set up a twitter account, @cookbooks, to attract recipes, and published hundreds of them in this playful book.
Yes, it’s a gimmick. Gimmicks often work.
2. It’s about your area of expertise. D-I-Y Delicious capitalizes on the trend to make your own foods from scratch, with recipes for everything from cheese to sodas to ketchup. Written by chef Vanessa Barrington, it’s aimed at people who are into urban homesteading and crafty projects.
3. You are passionate about the subject. Pastry chef Fany Gerson spent years traveling around her native Mexico [Read more…]