At last! I started working on this edition last year and I couldn’t tell you about it until now. The third edition of Will Write for Food, completely updated and with a new chapter on making money, goes on sale July 14, 2015. Today I’m giving away [Read more…]
Based on all the great feedback and discussion on last week’s post about recipe copy-editing, I’m asking about writing recipes with non-standard ingredient sizes.
Case in point: How big is a lamb sausage?
One of the USA of Pizza’s recipes called for “1 lamb sausage link” (not merguez). I purchased the link at a butcher. It weighed 5 1/2 ounces.
The copy editor asked if it should be 6 ounces.
If a copy editor has ever touched your cookbook manuscript, you will relate.
And if you haven’t had the experience yet, you will be intrigued — and possibly worried.
Before I start this discussion, however, I want to be clear. I’m grateful for all the goofs our very capable copy editor caught in chef Craig Priebe’s and my new pizza book (The USA of Pizza, October, 2015) manuscript.
But man, some of the queries made us scratch our heads. Here are three [Read more…]
Who has time to keep up with all the tips and irresistible stories on the Internet?
Now you do! I’ve saved you hours by aggregating this tomato-sauce colored list of links about food and recipe writing, successful bloggers, book promotion, and freelance [Read more…]
As The New York Times reported recently, “sitting down to three square meals is going the way of the landline.” People now graze throughout the day and some 40 percent of Americans eat only snacks, not meals.
And yet, we still write cookbooks for one-pot meals and recipes for dishes meant to be consumed by more than one, sitting around a table. We still organize cookbooks by appetizers, side dishes and entrees, oblivious to this new development.
I’ve been thinking about how new cookbooks might be organized to address this trend. There would be no sections for breakfast, lunch or dinner, because [Read more…]
A Guest Post by Marcy Goldman
I never wanted to self-publish. I imagined continuing Random House and Harper Collins book deals for my growing baking author platform and features in leading newspapers and online venues. I envisioned more Christmas baskets from my publishers, help with my blog and website, and publicists to set up my interviews and promotional spots.
Instead, I am now River Heart Press, my own imprint, and I am boldly going where I went when I was 12 years old and self-published my own street newspaper, The Goldman Times.
After 25 years of great publishers, great cookbooks and what I thought was an upward spiraling career, I wasn’t getting a response to my next book idea from traditional publishers. So I [Read more…]
If you’re a cookbook author or hoping to become one soon, do you know who would want to buy your cookbook and why?
Adam Solomone, associate publisher of Harvard Common Press, answered this question for attendees at the recent IACP conference, where he gave a slide presentation of data collected by Nielsen, in conjunction with several North American publishers. Answers came from a core group of 2500 cookbook purchasers, a subset of 80,000 book buyers, based on the the last book they bought.
Here are the top findings:
1. Sixty-five percent of all cookbook buyers are women. You’re probably not surprised. Most buyers are college-educated. About [Read more…]