Oct 142014
 
Girl-eating-chips

Are we raising a nation of snackers?

As The New York Times reported recently, “sitting down to three square meals is going the way of the landline.” People now graze throughout the day and some 40 percent of Americans eat only snacks, not meals.

And yet, we still write cookbooks for one-pot meals and recipes for dishes meant to be consumed by more than one, sitting around a table. We still organize cookbooks by appetizers, side dishes and entrees, oblivious to this new development.

I’ve been thinking about how new cookbooks might be organized to address this trend. There would be no sections for breakfast, lunch or dinner, because Continue reading »

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Apr 292014
 

A Guest Post by Marcy Goldman

I never wanted to self-publish. I imagined continuing Random House and Harper Collins book deals for my growing baking author platform and features in leading newspapers and online venues. I envisioned more Christmas baskets from my publishers, help with my blog and website, and publicists to set up my interviews and promotional spots.

Marcy-Goldman

Marcy Goldman, a traditionally published bestselling author, chose to start her own imprint.

Instead, I am now River Heart Press, my own imprint, and I am boldly going where I went when I was 12 years old and self-published my own street newspaper, The Goldman Times.

After 25 years of great publishers, great cookbooks and what I thought was an upward spiraling career, I wasn’t getting a response to my next book idea from traditional publishers. So I Continue reading »

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Apr 082014
 
Woman-Buying-Books

Women buyers still predominate cookbook buying. And look! She’s already got her credit card out.

If you’re a cookbook author or hoping to become one soon, do you know who would want to buy your cookbook and why?

Adam Solomone, associate publisher of Harvard Common Press, answered this question for attendees at the recent IACP conference, where he gave a slide presentation of data collected by Nielsen, in conjunction with several North American publishers. Answers came from a core group of 2500 cookbook purchasers, a subset of 80,000 book buyers, based on the the last book they bought.

Here are the top findings:

1. Sixty-five percent of all cookbook buyers are women. You’re probably not surprised. Most buyers are college-educated. About Continue reading »

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Mar 112014
 
David-Joachim

Author, co-author, ghostwriter, and reference writer Dave Joachim has the drive to do it all.

Dave Joachim has 40 books under his belt, almost all of them cookbooks, including the “A Man, A Can, A Plan” series of five books which has sold more than 1 million copies.

I spoke with Dave about his latest book and his thoughts about cookbook negotiating and writing: 

Q. Congrats on your latest book, Global Kitchen. Is it a work-for-hire with royalties, from Cooking Light? That’s an unusual arrangement. 

A. Actually, I got an advance for this book. The material I created – apart from my 30 recipes — was a work-for-hire. The publisher, Time Home Entertainment Inc., owns Cooking Light and several other publications and they own the rights to use the material in Global Kitchen elsewhere.

Regarding the 30 recipes, the publication has the right to the material for a certain time, and then the rights revert to me. So if I want to Continue reading »

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Feb 252014
 

A guest post by Nancy Baggett

2DayaWeekDietCookbookREDOFINAL-72-small

Something new for these two authors: a Kindle book for $3.99 that must be promoted online for best results.

After writing 16 cookbooks for mainstream American cookbook publishers over nearly three decades, I just co-published my first Kindle book. It’s a 250-page co-authored work called The 2 Day a Week Diet Cookbook, with 75 recipes and 50 color photographs for $3.99.

What made this project different was that, from the beginning, my co-author Ruth Glick and I planned to create a Kindle book. We never considered pitching it to publishers. Ruth had already written a number of Kindle books (mostly novels), and when she proposed that we collaborate, I promptly agreed.

In retrospect, I can see how this self-publishing process would be daunting for inexperienced authors. Going the indie Kindle route meant foregoing a publisher’s hand-holding and the usual editorial, production, and marketing assistance. Having written numerous cookbooks, we felt confident doing the recipe development, editing and proofreading, and even writing blurbs. The jobs that were less familiar, particularly Continue reading »

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Oct 292013
 
Style: "Neutral"

Cookbook Author Anne LIndsay, now retired and my hero.

After a long day of work, I want to make a quick, easy meal that tastes great. And one that’s light and healthy.

That’s a tall order, isn’t it? Those of us who have written and tested recipes know.

Just three cookbooks I’ve used in the last decade fit the bill. Until recently, I took these books for granted. I didn’t think about the author as a professional in our field. I was too busy cooking, grateful to be a home cook using good recipes that worked.

Earlier this year I went to Canada for a food blogging conference. I decided to find this cookbook author whose no-fail recipes I used for years. Her name is no secret to Canadians: Anne Lindsay. The weathered and stained cookbooks on my kitchen bookshelf — gifts from my sister in Vancouver — are

  • Lighthearted Everyday Cooking (1991)
  • Anne Lindsay’s Light Kitchen (1994)
  • The Lighthearted Cookbook: Recipes for Healthy Heart Cooking (1998)

She wrote these cookbooks with health organization partners: The Heart and Stroke Foundation of Canada, The United Way of Canada, and the Canadian Heart Foundation. (You’ll learn in a minute why this was a brilliant Continue reading »

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Sep 042013
 

Just thought I’d get your attention. These are pastries from Tartine Bakery in San Francisco.

A while ago I decided to start sharing links from my quarterly newsletter.

The post was so successful, ricocheting around Twitter and Facebook, that I’ve decided to post a list after each newsletter comes out.

So, in the meantime, sign up for the Will Write for Food newsletter. You’ll get only four emails per year, with the next one at the end of September. It’s filled with useful info for food Continue reading »

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