After traditionally publishing two cookbooks through Rodale and Ten Speed, Hank Shaw wanted a third. But when publishers passed on a cookbook based on “Deer, Elk, Moose, Antelope and Other Antlered Things,” Hank gambled on his readers. He decided to self publish.
(Photo by Paige Green)
Four-time cookbook author and food activist Bryant Terry loves to perform, whether addressing a conference crowd, singing, or demonstrating how to cook a dish. It’s all part of getting his message across that good food should be a right, not a privilege. At all of these events, he’s also selling cookbooks.
I’ve attended a few of my fellow Oaklander’s events and enjoyed the innovative ways he gets his message across while selling books:
Q. You seem to have more creative ways to sell books than the average cookbook author. You read from your book during a pop-up dinner by another chef, for example.
A. Philip has been a supporter of my work for a couple of years. We came up with the idea and co-planned the menu together. I did some speaking between courses, some rapping and some entertaining.
I have done events with chefs before. On a book tour, a restaurant hosted me for a book event. The kitchen made recipes from Afro Vegan and they did a [Read more…] about How Bryant Terry Sells Cookbooks Through Appearances
Want to keep up with best practices for writing a food blog or cookbook, freelancing, or working with companies? Need a link to something fun once in a while? Of course you do.
That’s why you need these links, taken from my quarterly newsletter filled with resources for food writers and bloggers. If you haven’t signed up yet, what are you waiting for? Here’s what you missed in my last one, sent at the end of June:
- Do you have a media kit so companies can contact you? If not, you might consider making one. Big companies expect it.
- I’m working with a cookbook editor right now, and these tips are good reminders. Top 10 Ways to Make Your Editor Love You.
- Do you aspire to give a TED talk? Even if you [Read more…] about 18 Must-Read Links for Food Writers and Bloggers
A guest post by Rebecca Lang
Before becoming a talent on QVC, though, I had to be trained on the [Read more…] about Selling 16,000+ Cookbooks on QVC in Minutes
A guest post by Joanne Weir
I’ve been really lucky with book sales and people often say “Oh, I forgot that you always sell a lot of books.” I want you to know that it took me a while to get the hang of selling books, but I do have a few pointers that work for me:
1. I hold the book in my arms the whole time, with the title facing out, and I [Read more…] about 6 Secrets to Selling Cookbooks at Events
It’s not every day that a new cookbook author joins the ranks of dignitaries such as Al Gore and Tina Fey. But Jody Eddy did, by speaking at Google headquarters.
The co-author of Come In, We’re Closed: An Invitation to Staff Meals at the World’s Best Restaurants, Jody’s oddessey to the Googleplex began when publicist friend Carrie Bachman made a request.
Cliff Redeker, who books speakers for the Google talks, wanted travel information about Iceland for a future trip. Eddy is working on a cookbook with an Icelandic chef, Gunnar Karl Gislason, so she and Redecker began a conversation. Eventually, he invited Jody to speak about her new cookbook.
The Google speaker series began in 2005 and features hundreds of authors, musicians, chefs, economists and politicians. Redeker now arranges [Read more…] about A New Cookbook Author Scores a Google Talk
Over our week together, more surprises came. Nancy had moved to Japan to teach English 22 years earlier, married her English conversation student —- an organic farmer, and raised their three boys in the Japanese countryside, living and working on their farm.
My head was spinning. How did a blond white woman from an upscale California neighborhood live in rural Japan with her family and mother-in-law, where there were no others like her? Plus, she spoke Japanese with ease, established an English immersion preschool near her home, and cooked traditional Japanese meals with her husband. How did she do all this with such gusto?
Fortunately, now there’s a 400-page cookbook to explain, called Japanese Farm Food. (Disclosure: I helped Nancy with the book proposal.) A hefty hardcover with a spine wrapped in indigo cloth, the cookbook features stunning photographs of Nancy’s food, family, and life on the farm and off. Personal essays make the book almost memoir-ish, but in a no-nonsense, affectionate way, not confessional or nostalgic. Simple vegetable-forward recipes are based on seasonal fresh produce from the family farm, flavored with classic ingredients such as miso, sake and soy.
Nancy began her writing career in 2008, with two magazine articles published in Japanese about Slow Food and Alice Waters. A year later, she took Stanford Continuing Studies writing classes and started a blog called Indigo Days at the encouragement of fellow writers, about [Read more…] about Q&A: Get Out There and Build Relationships, Says Book Author Nancy Hachisu