5 Tips for A Successful Book Launch

Signing copies of the revised edition of Will Write for Food, at Omnivore Books in San Francisco, last July. (Photo by Heather Lunan)

Your food-based book’s coming out, and it’s time to line up all the events that lead to good sales. What are the most important events to plan for a book launch?

Australian Blogger Katrina Meynink emailed me with this question. Her book, Kitchen Coquette, is coming out later this year. Here’s my list:

1. Target bloggers who are likely to review your book. Your publisher has put aside copies to be sent to media, which includes bloggers. So target the authors of food-focused blogs in your home town, bloggers who like to review cookbooks like yours, and others who might qualify. Come up with a long list to [Read more…]

Gluten-Free Girl's Marketing Mastery

Gluten-Free Girl (Shauna James Ahern, right) and the Chef (Daniel Ahern, left), with 2-year old Lucy. (Photo by A.J. Bates.)

When a blogger launches a book, it’s a chance to capitalize on her community. Shauna James Ahern knew how to run with that opportunity when her second book came out last fall.

Despite her protestations to the contrary, the Pacific Northwest blogger excels as a marketer. She’s also a terrific writer, community builder, and generous supporter of other food bloggers and cookbook authors.

I’ve known about Ahern for years, but got to know her personally when I took a class she taught on voice through Leite’s Culinaria. I quoted her writing tips in the revised edition of Will Write for Food, because I admire how clearly her energetic, honest, and positive voice comes through in her writing.

This post is not about her writing, though. I’d like you to know about Ahern’s marketing skills, and learn from them for when your book comes out. Ahern’s passion for building community seems to come to her naturally, and  blogging has been a perfect [Read more…]