Your food-based book’s coming out, and it’s time to line up all the events that lead to good sales. What are the most important events to plan for a book launch?
1. Target bloggers who are likely to review your book. Your publisher has put aside copies to be sent to media, which includes bloggers. So target the authors of food-focused blogs in your home town, bloggers who like to review cookbooks like yours, and others who might qualify. Come up with a long list to