Jul 052011
 

Signing copies of the revised edition of Will Write for Food, at Omnivore Books in San Francisco, last July. (Photo by Heather Lunan)

Your food-based book’s coming out, and it’s time to line up all the events that lead to good sales. What are the most important events to plan for a book launch?

Australian Blogger Katrina Meynink emailed me with this question. Her book, Kitchen Coquette, is coming out later this year. Here’s my list:

1. Target bloggers who are likely to review your book. Your publisher has put aside copies to be sent to media, which includes bloggers. So target the authors of food-focused blogs in your home town, bloggers who like to review cookbooks like yours, and others who might qualify. Come up with a long list to Continue reading »