May 082012
 

Jane Goldman doesn’t mince words. When I asked Chow.com’s head eater whether food writers can make a living, she suggested finding another profession. Ouch!

At least she has a suggestion: Learn video.

Now the vice president and editor-in-chief of CBS Interactive’s Entertainment and Lifestyle division, Goldman was a writer and editor in the past, including for the Industry Standard, New York, Rolling Stone, and Wired. She has also been a screenwriter and producer.

Goldman founded Chow as a print magazine in 2004. CNET acquired it in 2006, along with Chowhound.com, and turned it into an online site. CBS Interactive Media acquired both in 2008. There are 3,000 to 5,000 recipes on the site.

I spoke with her about the opportunities for food writers at Chow.com and beyond:

Q. What are your responsibilities at Chow?

A. I’m the combination publisher and editor, responsible for the budget. Ad sales people do not report to me but I am obviously implicated in the bottom line. I run the operation, engineers, product people, designers, writers, editors, and recipe developers.

Q. What is Chow doing that’s different from other food websites?

A. Our attitude, the demographic and the reason we exist stay the same: to provide an informal, intelligent, irreverent voice in the world of food. It’s about beautiful food but it’s about having fun.

We’re moving very heavy into video series. We have one I love called Continue reading »

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Aug 022009
 

imagesTalk about great publicity. Sony Pictures is promoting food bloggers with links to a whole bunch of them  on its official movie website homepage for Julie & Julia.

The navigation isn’t obvious, so let me tell you how it works. Click on the white egg in the right-hand corner, and a long list of food bloggers will go by to the left. Just click on the blog name you’d like to see.

Pretty impressive, except I’m wondering why they threw in a link to Epicurious’s Epi-Log. The earliest post on that blog was a breathy report of the New York premiere focusing on name dropping and what people ate. The Sony site also provides a link to Great Grub, “a forum where you can connect with people who share your passion for food.” If that’s what Sony wanted, why not steer people to with Chow.com or Serious Eats?

Thanks to Sarah at Lettuce Eat Kale for sending the link.

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