BlogHer Food in San Francisco was one long day of group hug. It started at the networking breakfast at 8 a.m. and ended at the after-party thrown by Jaden Hair of Steamy Kitchen, Ree Drummond of The Pioneer Woman Cooks and Elise Bauer of Simply Recipes beginning at 8 p.m.
Here you can see just part of the crowd, everyone talking at once in deafening volume, in the hallway in front of the bookseller.
Sponsors, who subsidized the cost of the event, prevailed between the sessions. Hunky Chef Rocco DiSpirito hawked Bertolli frozen meals over a group lunch while they actually served us the frozen pasta as entrees. (Hello?!) Celebrity chef and Citizen Cake owner Elizabeth Faulkner demoed with Scharffen-Berger during a break, and booth people plied us with cans of chicken stock and spray Pillsbury frosting for a cupcake challenge. A classy cocktail party on the rooftop sponsored by Campbell’s Soup Co. capped off the official part of the day. I was so excited about seeing bloggers in person after reading their work online and Twittering and Facebooking with them, I almost didn’t mind.
And oh yeah, we went to sessions on such topics as the blogger’s voice (where I was a panelist), best practices, and new opportunities. More on what I learned later. First I need to lie down.
Did you go or write a post about the day? Have a comment? Let me know.