Apr 292014
 

A Guest Post by Marcy Goldman

I never wanted to self-publish. I imagined continuing Random House and Harper Collins book deals for my growing baking author platform and features in leading newspapers and online venues. I envisioned more Christmas baskets from my publishers, help with my blog and website, and publicists to set up my interviews and promotional spots.

Marcy-Goldman

Marcy Goldman, a traditionally published bestselling author, chose to start her own imprint.

Instead, I am now River Heart Press, my own imprint, and I am boldly going where I went when I was 12 years old and self-published my own street newspaper, The Goldman Times.

After 25 years of great publishers, great cookbooks and what I thought was an upward spiraling career, I wasn’t getting a response to my next book idea from traditional publishers. So I Continue reading »

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Feb 252014
 

A guest post by Nancy Baggett

2DayaWeekDietCookbookREDOFINAL-72-small

Something new for these two authors: a Kindle book for $3.99 that must be promoted online for best results.

After writing 16 cookbooks for mainstream American cookbook publishers over nearly three decades, I just co-published my first Kindle book. It’s a 250-page co-authored work called The 2 Day a Week Diet Cookbook, with 75 recipes and 50 color photographs for $3.99.

What made this project different was that, from the beginning, my co-author Ruth Glick and I planned to create a Kindle book. We never considered pitching it to publishers. Ruth had already written a number of Kindle books (mostly novels), and when she proposed that we collaborate, I promptly agreed.

In retrospect, I can see how this self-publishing process would be daunting for inexperienced authors. Going the indie Kindle route meant foregoing a publisher’s hand-holding and the usual editorial, production, and marketing assistance. Having written numerous cookbooks, we felt confident doing the recipe development, editing and proofreading, and even writing blurbs. The jobs that were less familiar, particularly Continue reading »

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Sep 172013
 
Kitty-Morse

It took Kitty Morse 10 years to write her memoir. Her agent couldn’t sell it, even though she was an award-winning cookbook author. (Photo by Owen Morse.)

A guest post by Kitty Morse

As a cookbook writer with nine books under my belt, I always harbored a desire to write a memoir centered around Dar Zitoun, the riad that my father willed my brothers and me 50 miles south of my native Casablanca. I fantasized about writing my own story, free of editorial constraints such as word counts. But how? I was just a cookbook writer.

Frances Mayes’ bestselling Under the Tuscan Sun provided the impetus I sought. Her stories of restoring a Tuscan farmhouse struck me as similar to those I experienced at Dar Zitoun. I too was living on two continents and learning to deal with Continue reading »

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Mar 052013
 

(Disclosure: After working on this post, I bought this cookbook. I love foraging and viewing beautiful images of plants, and these two women impressed me. If you wish to do the same, act now, as time is running out.)

Herbalist Dina Falconi teaches people about plants, herbs and foraging in the wild, and has done so for about 30 years. Now that foraging for edible plants is trendy, she decided the time is right for a cookbook. As the writer of Earthly Bodies & Heavenly Hair, a recipe book for body care products published in 1998 from a small press, Falconi knew about the process.

Her book idea took shape about three years ago, when Wendy Hollender, a professional illustrator, moved to Falconi’s New York neighborhood. Falconi asked Hollender if she wanted to ilustrate a cookbook on foraging and feasting. “With her skills, I could direct her art to be Continue reading »

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Jul 102012
 

Melissa Joulwan started out selling only on Amazon, but sales are so good she’s publishing the books herself and sending them to a distributor.

You may have heard of the latest craze, the Paleo diet. Cookbooks on this subject are selling like crazy since they started appearing in 2010.

Austin, Texas-based Melissa Joulwan started a paleo diet three years ago. Both she and her photographer, husband David Humphreys, worked in ad agencies for 20 years and have a background in marketing, social media, and web development. She quit her job this year, after the success of her cookbook Well Fed: Paleo Recipes For People Who Love to Eat.

Q. How long were you on the diet before deciding to write a cookbook?

A. I started eating paleo three years ago, and I started posting recipes on my website two years ago. It was more of “what I ate last night.” Once I started writing that you could substitute Continue reading »

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Mar 062012
 

What is it like to sell more than 300,000 copies of your self-published cookbook? It’s rare. Extremely rare.

But Martha Hopkins did it, starting when she was 25 years old and didn’t know any better. Her 1997 erotic and visually stunning cookbook, InterCourses, is still selling, especially as a wedding gift.

Martha will be speaking on self-publishing and marketing (see her fantastic website) at a March 27 full-day class in New York, Creating and Selling Your Dream Cookbook, along with food stylist and cookbook author Denise Vivaldo, photographer Jamie Tiampo, and myself. I was so impressed with her success that I thought I should share it, as a preview of what she’ll cover in the class:

Q. You were so young. How did you hit upon this subject of aphrodisiacs?

A. Honestly, my business partner and I went through a whole slew of ideas over the phone. We thought about an Oaxacan cookbook because I spent a summer there, and then we thought about aphrodisiacs. Food and sex! Sounds like fun, I thought.

We picked aphrodisiacs that tasted good and would look good in photos, like asparagus and Continue reading »

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