Jul 102012
 

Melissa Joulwan started out selling only on Amazon, but sales are so good she’s publishing the books herself and sending them to a distributor.

You may have heard of the latest craze, the Paleo diet. Cookbooks on this subject are selling like crazy since they started appearing in 2010.

Austin, Texas-based Melissa Joulwan started a paleo diet three years ago. Both she and her photographer, husband David Humphreys, worked in ad agencies for 20 years and have a background in marketing, social media, and web development. She quit her job this year, after the success of her cookbook Well Fed: Paleo Recipes For People Who Love to Eat.

Q. How long were you on the diet before deciding to write a cookbook?

A. I started eating paleo three years ago, and I started posting recipes on my website two years ago. It was more of “what I ate last night.” Once I started writing that you could substitute Continue reading »

Jul 022012
 

Debbie Koenig hosted a potluck for her book, selling out on Amazon in a day. (Photo by Bennington Photographers)

Your cookbook’s coming out and you’d like lots of bloggers to cover it. How about an event where all their posts appear on the same day and drive sales?

Debbie Koenig coordinated a potluck party for her first book, Parents Need to Eat Too: Nap-Friendly Recipes, One-Handed Meals, and Time-Saving Kitchen Tricks for New Parents (Morrow, 2012). A book marketing executive turned food, diet, and parenting writer, Koenig sold out Amazon in one day, when bloggers reviewed her book and posted recipes.

In this guest post (the first on my three-year-old blog), Koenig explains how a virtual potluck for bloggers works, and why hers succeeded.

By Debbie Koenig

I first heard the term “virtual potluck” three years ago, when Monica Bhide was preparing for the publication of her cookbook Modern Spice. Monica hosted the potluck as a one-night-only, online gathering of food bloggers, all cooking from her book and

Continue reading »