Aug 122014
 
pressure_cook_grains_faster_

Here’s the top of one of Laura’s pressure cooker infographics. She’s made three so far. Click on the image to see the entire infographic.

A guest post by Laura Pazzaglia

Infographics are taking the web by storm. They can be read and understood in a flash and shared, shared and shared. The best infographics tell a story (albeit very short) and convey useful information in a fun way.

I’d always wanted to make an infographic but didn’t think I had the tools or design skills to do so. Then I saw two posts from a marketing blog that promised Continue reading »

Oct 292013
 
Style: "Neutral"

Cookbook Author Anne LIndsay, now retired and my hero.

After a long day of work, I want to make a quick, easy meal that tastes great. And one that’s light and healthy.

That’s a tall order, isn’t it? Those of us who have written and tested recipes know.

Just three cookbooks I’ve used in the last decade fit the bill. Until recently, I took these books for granted. I didn’t think about the author as a professional in our field. I was too busy cooking, grateful to be a home cook using good recipes that worked.

Earlier this year I went to Canada for a food blogging conference. I decided to find this cookbook author whose no-fail recipes I used for years. Her name is no secret to Canadians: Anne Lindsay. The weathered and stained cookbooks on my kitchen bookshelf — gifts from my sister in Vancouver — are

  • Lighthearted Everyday Cooking (1991)
  • Anne Lindsay’s Light Kitchen (1994)
  • The Lighthearted Cookbook: Recipes for Healthy Heart Cooking (1998)

She wrote these cookbooks with health organization partners: The Heart and Stroke Foundation of Canada, The United Way of Canada, and the Canadian Heart Foundation. (You’ll learn in a minute why this was a brilliant Continue reading »

Aug 132013
 

Author and and television personality Joanne Weir tells you how she works the audience into buying her latest cookbook.

A guest post by Joanne Weir

I’ve been really lucky with book sales and people often say “Oh, I forgot that you always sell a lot of books.” I want you to know that it took me a while to get the hang of selling books, but I do have a few pointers that work for me:

1. I hold the book in my arms the whole time, with the title facing out, and I Continue reading »

May 072013
 

Food writer and cookbook author Jody Eddy, before her talk at Google headquarters in Mountain View, CA.

It’s not every day that a new cookbook author joins the ranks of dignitaries such as Al Gore and Tina Fey. But Jody Eddy did, by speaking at Google headquarters.

The co-author of Come In, We’re Closed: An Invitation to Staff Meals at the World’s Best Restaurants, Jody’s oddessey to the Googleplex began when publicist friend Carrie Bachman made a request.

Cliff Redeker, who books speakers for the Google talks, wanted travel information about Iceland for a future trip. Eddy is working on a cookbook with an Icelandic chef, Gunnar Karl Gislason, so she and Redecker began a conversation. Eventually, he invited Jody to speak about her new cookbook.

The Google speaker series began in 2005 and features hundreds of authors, musicians, chefs, economists and politicians. Redeker now arranges Continue reading »

Mar 052013
 

(Disclosure: After working on this post, I bought this cookbook. I love foraging and viewing beautiful images of plants, and these two women impressed me. If you wish to do the same, act now, as time is running out.)

Herbalist Dina Falconi teaches people about plants, herbs and foraging in the wild, and has done so for about 30 years. Now that foraging for edible plants is trendy, she decided the time is right for a cookbook. As the writer of Earthly Bodies & Heavenly Hair, a recipe book for body care products published in 1998 from a small press, Falconi knew about the process.

Her book idea took shape about three years ago, when Wendy Hollender, a professional illustrator, moved to Falconi’s New York neighborhood. Falconi asked Hollender if she wanted to ilustrate a cookbook on foraging and feasting. “With her skills, I could direct her art to be Continue reading »

Feb 052013
 

Your book just came out, and it needs reviews on Amazon. Not just any kind of review, but positive ones.

Do you rally your supporters on social media? Ask friends and family to post (implied glowing) reviews? Email anyone who’s ever complimented you and ask them to post?

According to Amazon, all of the above methods lead to “manipulated reviews.” The company is deleting thousands of them, says this story in The New York Times.

If you’ve already employed these strategies, don’t worry about it too much. Most of the time, Amazon is not looking for small fry like us, but for authors with huge followings who can incite people to write reviews on the first day of publication, sometimes without reading the book. But even so, we smaller authors are not immune. The article includes Continue reading »