But first, I thought you’d like to know how her thinking has shifted as someone who has blogged about food for 11 years. We’ll start with her launch of a recipe subscription service called feeding our people, and move on to [Read more…] about Gluten-Free Girl Says Blogs Don’t Matter Anymore
When I walked up, Jonathan Gold stood talking with a small group of food writers. It was after his keynote presentation at the International Association of Culinary Professionals (IACP) annual conference in Hollywood, CA, and I was late for a session. I didn’t care. One of my food writing idols seemed to be available in the cavernous ballroom.
How often does that happen? At IACP, quite often. If you’ve been to their conferences, you probably remember when Julia Child and Jaques Pepin [Read more…] about What Happened When I Approached Jonathan Gold
I’ve enjoyed Pamela Johnson’s straightforward descriptions of how she works with food writers when she speaks at conferences. Pamela has a degree in journalism and joined the National Pork Board in 2003.
As Director of Consumer Communications, one of her responsibilities is to hire chefs and food writers to inspire, educate and advise consumers on incorporating pork into their diets.
Here’s what she looks for when hiring:
Q. How do you work directly with food bloggers and cookbook authors?
A. We hire them to produce content for a specific program. We have retail customers, such as supermarkets, who want to highlight specific pork recipes. So we’ll look at bloggers [Read more…] about Why a National Board or Brand Might Hire You
As the food director at Real Simple magazine, responsible for all recipes, Sarah Copeland has lots of opinions — and experience — about [Read more…] about Writing a High-Quality Recipe is Like a Report, says Real Simple Editor
I’ve been bugging Julie Bennett, vice president and editorial director at Ten Speed Press, for an interview, ever since we met at a conference a year ago.
It’s because Ten Speed publishes so many terrific cookbooks. As the director of the editorial department, Julie manages nine editors who will put out approximately 70 books this year. She has worked at Ten Speed since 1999.
Julie edited New York Times best selling cookbooks Super Natural Every Day by Heidi Swanson and My Paris Kitchen by David Lebovitz, and A New Napa Cuisine by Christopher Kostow (IACP Cookbook of the Year), just to name a few.
We talked about cookbook publishing trends, whether all cookbooks need color photos, and what she looks for:
Q. What are the latest trends in cookbook publishing?
A. Today cookbooks have more of a personal narrative element. The trend of blogger-to-book ties into it, and there are cookbook writers who have a lot to say.
There are so many recipes online, but books present readers with [Read more…] about Beautiful Cookbooks with Stories and Personality Sell Best, Says Editor
Want to know more about cookbook launches and how to work with your publisher?
Chef Craig Priebe and I are working with our publicist Ron Longe on promotion for The United States of Pizza (due out Sept. 22, 2015), so I took the opportunity to interview him on your behalf. Even if you are already a published author, you’ll be interested in Ron’s insider perspective.
Ron is the founder and president of Ron Longe Public Relations, a boutique PR agency. With more than 25 years of experience (I know, he looks so young! ), he has worked in the publicity departments of many New York [Read more…] about Cookbook Publicist Dishes on What Works and What to Expect
Wondering how to transition from a blog whose subject no longer thrills you? Looking for a career change or a way to recharge? Joe Yonan understands the positive power of change and has accomplished many shifts in his career.
The award-winning Food and Travel editor of The Washington Post spent 2012 in North Berwick, Maine, on leave from the Post to learn about growing food and homesteading from his sister and brother-in-law.
Earlier, he started the Post’s Weeknight Vegetarian column. There was a big to do, since people assume newspaper food writers are omnivores. Now he’s writing about growing food on his 150-square-foot urban front yard, in addition to managing the food and travel sections of the paper. [Read more…] about Q&A: Change is Scary but Not Listening to Yourself is Scarier