Mar 102015
 
meatwork1

Adam Roberts of Amateur Gourmet was on fire last week in the media, due to two events that reverberated on social media.

Last week Adam Roberts of Amateur Gourmet led the news among food bloggers with two major online events. On his blog, he stunned fans by announcing that his advertising income has dropped so far that he can’t make a Continue reading »

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Mar 032015
 
Bryant-Terry-photo

Cookbook author Bryant Terry’s book promotion plan includes singing, rapping, and tying into social activism.

(Photo by Paige Green)

Four-time cookbook author and food activist Bryant Terry loves to perform, whether addressing a conference crowd, singing, or demonstrating how to cook a dish. It’s all part of getting his message across that good food should be a right, not a privilege. At all of these events, he’s also selling cookbooks.

I’ve attended a few of my fellow Oaklander’s events and enjoyed the innovative ways he gets his message across while selling books:

Q. You seem to have more creative ways to sell books than the average cookbook author. You read from your book during a pop-up dinner by another chef, for example. 

A. Philip has been a supporter of my work for a couple of years. We came up with the idea and co-planned the menu together. I did some speaking between courses, some rapping and some entertaining.

I have done events with chefs before. On a book tour, a restaurant hosted me for a book event. The kitchen made recipes from Afro Vegan and they did a Continue reading »

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Jan 202015
 
Mochi-Ice-Cream

Mochi ice cream at San Francisco’s Fancy Food Show, a good place for food trends.

Sometimes there’s so much change it can be hard to find the relevant bits of information that concern you as a food writer. That’s where I Continue reading »

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Dec 092014
 
Julie-Van-Rosendaal

Working for free at any stage of your career has value, says food writer Julie Van Rosendaal.

A guest post by Julie Van Rosendaal

I’m not being paid to write this. It’s a guest post, a format whose popularity has slipped in recent years as the concept of writing for exposure began to lose its luster. It seemed more popular back when no one was making any money at this blogging thing.

So why am I writing it, if I’m not being paid? Because I like and admire Dianne, I read her blog and want to give back for all the knowledge she’s shared with me, and because I’m part of this online community and find it an interesting conversation. Because I do what I do for plenty of reasons, and only one of them is monetary.

Derek Thompson made a good point in The Atlantic, that most of us Continue reading »

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Nov 042014
 
Joe-Yonan-Maine

Down on the farmstead…a happy Joe in 2012, on leave from his full-time job at The Washington Post.

Wondering how to transition from a blog whose subject no longer thrills you? Looking for a career change or a way to recharge? Joe Yonan understands the positive power of change and has accomplished many shifts in his career.

The award-winning Food and Travel editor of The Washington Post spent 2012 in North Berwick, Maine, on leave from the Post to learn about growing food and homesteading from his sister and brother-in-law.

Earlier, he started the Post’s Weeknight Vegetarian column. There was a big to do, since people assume newspaper food writers are omnivores. Now he’s writing about growing food on his 150-square-foot urban front yard, in addition to managing the food and travel sections of the paper. Continue reading »

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Jul 222014
 

WriterWhile listening to a radio interview in the car about music and creativity, I heard something that resonated for me as a writer and coach.

The interviewee, neuroscientist Indre Viskontas, was talking about music, but she was really discussing creativity, and what makes great artists.

Success as an artist, she said, came down to three things:

1. Obsessiveness

2. Imperviousness to feedback

3. Uninhibited.

I found this list surprising, and wanted to think about each one of these traits. Since writers are artists, we can apply this Continue reading »

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Jul 082014
 

A Guest Post by Jill Nussinow

Jill-Nussinow

Culinary Educator Jill Nussinow sells print-on-demand cookbooks on her website, which lead to passive income.

Just last week, I made almost $100 in e-book sales with almost zero effort. The cost was a minute or two of my time to login to e-junkie.com, enter the buyers’ information and hit the Send button. The money showed up in my PayPal account like magic. Who wouldn’t love that?

I got the idea to sell a downloadable cookbook in March 2011, when I hired a designer to format my manuscript. Within a few weeks, I had something saleable but wasn’t sure how to sell it. A publisher mentioned Continue reading »

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