Can someone who writes recipes create a thriving recipe business? Yes.
Aviva Goldfarb founded the The Six O’Clock Scramble in 2003, a menu planning service for busy moms. Now she’s a Today Show and Washington Post contributor, and author of several Six O’Clock Scramble cookbooks. She frequently appears on the The Katie Couric Show and in national publications including O magazine, Real Simple, Working Mother, and Prevention. The American Diabetes Association will publish her fourth cookbook in January, 2016 .
I discovered Aviva’s recipe business when researching my new chapter on making money in Will Write for Food. Here’s how she got started and why her business works:
Q. What is a menu planning company?
A. I make busy mom’s lives easier by planning what they have for dinner and what they need to buy at the store. These moms aspire to cook more so I try to take all that stress out of the process and make it more turnkey for them. I give them a weekly menu of [Read more…]