Dec 092014
 
Julie-Van-Rosendaal

Working for free at any stage of your career has value, says food writer Julie Van Rosendaal.

A guest post by Julie Van Rosendaal

I’m not being paid to write this. It’s a guest post, a format whose popularity has slipped in recent years as the concept of writing for exposure began to lose its luster. It seemed more popular back when no one was making any money at this blogging thing.

So why am I writing it, if I’m not being paid? Because I like and admire Dianne, I read her blog and want to give back for all the knowledge she’s shared with me, and because I’m part of this online community and find it an interesting conversation. Because I do what I do for plenty of reasons, and only one of them is monetary.

Derek Thompson made a good point in The Atlantic, that most of us Continue reading »

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Nov 042014
 
Joe-Yonan-Maine

Down on the farmstead…a happy Joe in 2012, on leave from his full-time job at The Washington Post.

Wondering how to transition from a blog whose subject no longer thrills you? Looking for a career change or a way to recharge? Joe Yonan understands the positive power of change and has accomplished many shifts in his career.

The award-winning Food and Travel editor of The Washington Post spent 2012 in North Berwick, Maine, on leave from the Post to learn about growing food and homesteading from his sister and brother-in-law.

Earlier, he started the Post’s Weeknight Vegetarian column. There was a big to do, since people assume newspaper food writers are omnivores. Now he’s writing about growing food on his 150-square-foot urban front yard, in addition to managing the food and travel sections of the paper. Continue reading »

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Jul 222014
 

WriterWhile listening to a radio interview in the car about music and creativity, I heard something that resonated for me as a writer and coach.

The interviewee, neuroscientist Indre Viskontas, was talking about music, but she was really discussing creativity, and what makes great artists.

Success as an artist, she said, came down to three things:

1. Obsessiveness

2. Imperviousness to feedback

3. Uninhibited.

I found this list surprising, and wanted to think about each one of these traits. Since writers are artists, we can apply this Continue reading »

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Jul 082014
 

A Guest Post by Jill Nussinow

Jill-Nussinow

Culinary Educator Jill Nussinow sells print-on-demand cookbooks on her website, which lead to passive income.

Just last week, I made almost $100 in e-book sales with almost zero effort. The cost was a minute or two of my time to login to e-junkie.com, enter the buyers’ information and hit the Send button. The money showed up in my PayPal account like magic. Who wouldn’t love that?

I got the idea to sell a downloadable cookbook in March 2011, when I hired a designer to format my manuscript. Within a few weeks, I had something saleable but wasn’t sure how to sell it. A publisher mentioned Continue reading »

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Jul 012014
 
Confident-Businessman

Are you as confident as this guy? According to most surveys, probably not.

Well duh. Of course we do. Since it’s mostly women who read my blog, I feel we can talk amongst ourselves. So just between us, when I read this article about our lack of confidence, I felt a blush of familiarity.

“The Confidence Gap” posits that there’s another reason why women are not breaking the glass ceiling, besides the tug of motherhood and entrenched sexism. It’s our confidence level.

That’s so us.

As a speaker, teacher and coach, I see this “confidence gap” with women clients, female students, and at conference sessions full of Continue reading »

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Jun 102014
 
Diane-Quagliani

Dietician Diane Quagliani started out as a freelance food writer but eventually turned to the corporate side.

At an Oldways conference where I spoke recently, I met a dietician who is also an accomplished corporate food writer, Diane Quagliani. I wondered how her writing work is different from general food writing, and what advantages her degree gives her.

Diane, a registered dietician, has worked for many large food companies including Kraft Foods, McDonald’s, PepsiCo, Campbell’s Soup, Nestle, General Mills, and many public relations firms. She has also been a freelance writer and media spokesperson. She specializes in nutrition communications for a consumer and health professional audience.

Here’s what she had to say about how her degree as a dietician helps her with corporate work:

Q. What are your degrees?

A. I have three: a Bachelor of Science in Dietetics, a Bachelor of Science in Psychology, and an MBA. To become a registered dietician, I had Continue reading »

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Mar 112014
 
David-Joachim

Author, co-author, ghostwriter, and reference writer Dave Joachim has the drive to do it all.

Dave Joachim has 40 books under his belt, almost all of them cookbooks, including the “A Man, A Can, A Plan” series of five books which has sold more than 1 million copies.

I spoke with Dave about his latest book and his thoughts about cookbook negotiating and writing: 

Q. Congrats on your latest book, Global Kitchen. Is it a work-for-hire with royalties, from Cooking Light? That’s an unusual arrangement. 

A. Actually, I got an advance for this book. The material I created – apart from my 30 recipes — was a work-for-hire. The publisher, Time Home Entertainment Inc., owns Cooking Light and several other publications and they own the rights to use the material in Global Kitchen elsewhere.

Regarding the 30 recipes, the publication has the right to the material for a certain time, and then the rights revert to me. So if I want to Continue reading »

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