Jul 282015
 

Cold-callingAs you saw in my post about the new edition of Will Write for Food, my new chapter focuses on how to make money as a food writer, which interests an increasing number of food bloggers. Food blogger Jaden Hair of Steamy Kitchen, a world-class negotiator , contributed tips.

She and her husband Scott launched a new mastermind program for food bloggers recently, helping those who want to grow their blogs into a business. They have the chops: Jaden’s food blog, Steamy Kitchen, has been profitable for over Continue reading »

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Jul 142015
 
EmmaChristensen

The Kitchn’s Emma Christensen finds it worthwhile to get out of her house for this group. (Photo by Danielle Tsi)

A guest post by Emma Christensen

I love working from home. My own schedule. My own space. Peace. Quiet. No one randomly stopping by my cubicle and interrupting my flow.

But even for a consummate introvert, the work-from-home gig can get lonely. This is why, shortly after moving to Northern California in 2011 and taking the plunge into full-time food writing, I found a few like-minded work-from-homers and forced myself to leave the house once a week.

How It Happened

It was like this: I met Cheryl Sternman Rule of 5 Second Rule in 2011, who introduced me to another South Bay-er, Danielle Tsi of Beyond The Plate. Then I met Sheri Codiana of Pork Cracklings at a press event and it turned out she lived a few blocks away. This felt like a Continue reading »

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Apr 072015
 

Package-in-the-mailPublishers send lots of cookbooks to food bloggers, hoping for publicity. If you choose to write about a book, they might supply images and recipes. If you’re not going to write about it, they might say: how about a shoutout on social media?

Do you owe them something in exchange for this free book? If so, what?

This is an area of confusion for many food bloggers. You want to be nice and do the right thing. But understand that, first of all, you owe them nothing.

Even if you requested a book, you are entitled to read it and decide not to Continue reading »

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Mar 172015
 
Amy-Sherman

Amy Sherman started a food blog 12 years ago, before there were ads or sponsored posts.

A guest post by Amy Sherman

Right now there’s a lot of buzz about how hard it is to earn an income from food blogging. I find it hard to be part of those discussions because I have never looked at blogging as a way to earn a living. I think of my food blog as a marketing vehicle and a platform and it’s led to a thriving career.

I started my food blog, Cooking with Amy, in 2003. There were no ad networks, no ads that I can remember, no sponsored posts or spokesperson deals. Food bloggers weren’t getting book deals or TV deals — let alone movie deals — and they certainly didn’t expect to Continue reading »

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Mar 102015
 
meatwork1

Adam Roberts of Amateur Gourmet was on fire last week in the media, due to two events that reverberated on social media.

Last week Adam Roberts of Amateur Gourmet led the news among food bloggers with two major online events. On his blog, he stunned fans by announcing that his advertising income has dropped so far that he can’t make a Continue reading »

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Dec 162014
 
A gift is considered to have cash value.

When a food blogger gets free stuff, it is payment in kind, which is considered compensation.

You know those disclaimers at the end of blog posts, when food bloggers write about a product or service and say whether they were compensated?

I’ve noticed some confusion (or should we call it denial?) about what constitutes payment.

There are two kinds of payment: cash payment and “paid in kind,” which means a company gives you goods or services for free. That could be Continue reading »

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Nov 192014
 
LIndsay-and-Bjork-Olstrom

Pinch of Yum’s LIndsay and Bjork Ostrom report earnings each month of up to $30,000+.

Like thousands of other young women, Lindsay Olstrom started a food blog in 2010 called Pinch of Yum. She was in charge of the content and photography. Her husband Bjork, a techie, took charge of the tech issues and business.

Here’s what’s different: Four years later, the site receives more than 2 million page views per month. The couple has created a lucrative business that sometimes grosses more than $30,000 per month.

As the blog grew, the couple got questions on everything from food photography to starting a blog, so they started Food Blogger Pro, for food bloggers who want to  Continue reading »

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