Last week Adam Roberts of Amateur Gourmet led the news among food bloggers with two major online events. On his blog, he stunned fans by announcing that his advertising income has dropped so far that he can’t make a
Sponsored posts, for those not in the know, is also known as advertorial or native advertising. In our field, it means a company has paid (in cash or in kind) a blogger or website writer to write an endorsement. It must be disclosed as such, according to the FTC.
I first questioned writing content in exchange for pay or