will write and direct a movie based
on her book, Julie and Julia: 365 Days, 524 Recipes, 1
Tiny Apartment Kitchen.
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Clotilde Desouliers,
27, writes about living in Paris and eating French food
in Chocolate
and Zucchini. With her lively writing and 75,000 –
100,000 hits per month, she had no trouble getting a New
York agent and a reputed six-figure book deal. Her book,
Chocolate and Zucchini, debuts in Spring 2007.
- The aforementioned Pim Techamuanvivit,
36, is a Michelin restaurant reviewer and cook. She has been
profiled in Gourmet and in daily newspapers around
the world. Chez
Pim began as an efficient way of telling family and friends
about her travels. Techamuanvivit is now self-employed, working
on a book, and figuring out how to make decent money as a
food writer. If she figures it out she should get a Pulitzer,
never mind another book deal.
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Ready, Set, Blog
A blog (web log) is an Internet journal with dated
entries. It might include photos and video and
audio, called podcasts. The best have several
entries (posts) per week and generate reader responses,
creating a dialog and society-at-large.
Starting a blog is easy, thanks to Blogger,
Blogstream,
and Typepad.
Their templates let you insert your copy and photos
easily.
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After leaving her now
defunct website for girls (with 2.5 million registered users
at its prime), Heidi Swanson found herself at home, trying
out new recipes in the kitchen. She started a recipe testing
blog, 101
Cookbooks, where she ”explores cookbooks, one
recipe at a time.”
Her first print book, Cook 1.0, A Fresh Approach to
the Vegetarian Kitchen, came out in 2004, and a second
cookbook will debut soon. Swanson’s latest blog covering
natural foods and organic ingredients appears within the
website Mighty
Foods.
Swanson, a sophisticated marketer, raised eyebrows earlier
this year on a panel of food bloggers in San Francisco,
where she revealed that she made a monthly income of more
than $3000 from her blog. Like many bloggers, she takes
Google advertisements on her site, and gets a percentage
of sales from her store on Amazon.com. She's just better
at it than most.
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When Adam Roberts created
a cupcake to imitate Janet Jackson’s exposed nipple
shield during the Super Bowl, CNN covered the story. His
site, Amateur
Gourmet, recorded 32,000 hits that day. Roberts now
sells Janet Jackson cupcake t-shirts. “If I were hit
by a bus today, this would be the greatest thing I am known
for,” he admits. He also has a book deal.
The blog-to-book phenomenon has an unwieldy
new moniker, the Blook. It also has its own award,
the Lulu Blooker Prize. Print-on-demand publisher Lulu,
sponsors it. Last year's prize, a no-brainer based on the success
of The Julie/Julia Project, went to Julie Powell. This
year Powell is one of the judges.
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