Posts Tagged ‘freelance food writing’

Help! My Gourmet is Now Bon Appetit

Monday, March 1st, 2010

march_10_cover_vThe postcard inside the plastic-wrapped package advised “…we will be sending you Bon Appetit for the duration of your remaining Gourmet subscription term.”

And there it was, my non-Gourmet. First I got sad about Gourmet’s passing all over again. I like the way Elissa Altman summed up its demise: “Gourmet folded because it had a direct competitor under the same roof in the same genre geared to more practical and commercial endeavors, it made more money, and one of them had to go…End of discussion.”

Once I got over the fact that it was not Gourmet, I was curious to see how Bon Appetit was different. Content, for one thing. Bon Appetit is all about entertaining. Tone, for another. It’s all about ease: world-class dining made simple.

Yet most of the recipes didn’t look that easy. In fact, I got the biggest laugh from (more…)

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Apple’s iPad = Less Money for Writers?

Thursday, January 28th, 2010

ipadFirst there was print, where all we needed was the written word. Then blogs, where writers learned to become publishers, photographers and marketers. Now there’s the new iPad from Apple, where publishers are salivating over a new way to (more…)

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What’s the Right Length for a Recipe?

Tuesday, January 26th, 2010

measurementJust read 5 Second Rule’s excellent post about whether recipes are boring, and it generated some thoughts about recipe length. (Isn’t it fantastic when an blog post idea arrives on a platter? Thank you, Cheryl.)

Now, some writers like to go long. They like to hold the reader’s hand and explain. Sometimes I’m surprised about how much handholding, though.

I edited a recipe recently that said: “If necessary, (more…)

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Is Lower Pay for Web Writing Defensible?

Thursday, January 21st, 2010

silhouetteMaybe the magazine editor was just talking off the top of her head, but when I read it, steam came out of my ears. 

In a story in the International Association of Culinary Professionals’ newsletter, by Stephanie Stiavetti, the editorial director of a national food magazine spoke of writing opportunities on her magazine’s website:

 “There’s a lot of fear and concern…the move to user-generated content will impact those who made their living writing for print, but it has also opened up new opportunities for bloggers.”

Oh yes, we know all about that, how links are the new currency, and dwindling opportunities for freelancers. The article continues:

“How much quality can you expect from an uncompensated writer who may not be willing to put a lot of effort into an unpaid gig? ‘A lot,’ says the editor, who plans to use guest bloggers in the future: ‘We’ll be (more…)

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Little Room for Dec. Saveur Freelancers

Thursday, December 17th, 2009

14115cadbsaveur200912decp11jpgw300As Gourmet went down, Saveur went up. According to Eater, Saveur ended 2009 as the second highest magazine for ad page growth among all monthly mags. Its December issue was up 32 percent in ad pages, according to publisher Merri Lee Kingsly.

Impressive. Too bad she hasn’t raised the editorial budget in response. Instead, the editors have been working their tails off.

For the December issue, Executive Editor Dana Bowen wrote the 20-page cover story, including recipes and all but one sidebar, a feat that must have taken several months in addition to her full-time job.

In the same issue, Executive Food Editor Todd Coleman (more…)

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