Posts Tagged ‘food writing’

Book Giveaway: Tips Cooks Love

Wednesday, March 10th, 2010

TipsCooksLovePlease help me celebrate my first book giveaway by signing up to win Tips Cooks Love: Over 500 Tips, Techniques, and Shortcuts That Will Make You a Better Cook! 

I thought this cookbook reference companion might be a timely choice, based on the arguments in my most popular post, The Top 10 Terms to Avoid in Recipes. You’ll find no assumptions here about how to cook and bake, only helpful, knowledgeable information. In fact, on p. 57 is an explanation of the term “blanch,” one of the words in my list.

While I assumed Tips Cooks Love targets novice cooks, I found lots to interest me. Regarding the age-old debate about whether to lower the temperature when using glass baking dishes (more…)

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The Top 10 Terms to Avoid in Recipes

Wednesday, March 3rd, 2010

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While the public seems obsessed with cooking right now, their understanding of the craft has not improved. Here’s an example from cookbook author David Leite: He told me a reader questioned his use of the term “separate the eggs.” She asked if he meant to move the eggs further apart.

Editors say people know less about cooking than ever before, so recipe writers have to explain more or use terms that everyone understands, (more…)

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Help! My Gourmet is Now Bon Appetit

Monday, March 1st, 2010

march_10_cover_vThe postcard inside the plastic-wrapped package advised “…we will be sending you Bon Appetit for the duration of your remaining Gourmet subscription term.”

And there it was, my non-Gourmet. First I got sad about Gourmet’s passing all over again. I like the way Elissa Altman summed up its demise: “Gourmet folded because it had a direct competitor under the same roof in the same genre geared to more practical and commercial endeavors, it made more money, and one of them had to go…End of discussion.”

Once I got over the fact that it was not Gourmet, I was curious to see how Bon Appetit was different. Content, for one thing. Bon Appetit is all about entertaining. Tone, for another. It’s all about ease: world-class dining made simple.

Yet most of the recipes didn’t look that easy. In fact, I got the biggest laugh from (more…)

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Your Best Food Blog Post: What Worked and Why?

Tuesday, February 23rd, 2010

champion food blog postWhile replying to Cheryl Sternman Rule’s comment about how to attract good food blog comments, I got an idea:

What if we all chimed in about which post garnered the most responses on our blogs, and why we think it worked?

The first part is easy enough. It’s based on the number of responses. I don’t care how many you got, as this is not a competition. Let’s skip giveaways as a category.

Next tell us why it worked. Was it the photograph? A banana bread recipe (I’ve heard that desserts are no-fail)? A personal crisis? Your baby announcement (seriously, Smitten Kitchen readers went berserk )? 

I’ll go first. My biggest response was for (more…)

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Three Tips for Attracting Blog Comments

Sunday, February 21st, 2010

attracting good blog commentsI’ve been thinking about how to attract good comments since writing my previous two posts on commenting.

The first was on the value of comments like  “Looks delicious.” It garnered my all-time highest response. I guess that’s not surprising, since that’s the response that often comes to mind when reading food blogs (or it should, if the blogger’s doing it right!). The second was on whether commenting on posts is a worthwhile strategy to build traffic.

I asked a lot of questions in those two posts, because I’m counting on you all to help me figure out the answers. This caused regular commenter Nate to ask me: “How do you structure a post or a question on a food blog post to cultivate signal and reduce noise?” Okay, I’ll give it a shot.

But first, a qualifier. My blog is a place where people discuss topics I’ve brought up, sometimes with each other! Maybe yours is not. (more…)

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Now That’s How to Write a Review!

Thursday, February 18th, 2010

criticsIt seems that when it comes to reviewing, the food blogging community is more interested in promotion rather than in a balanced critique. I can’t tell you how many bloggers have said, in comments on this blog, they only do positive reviews because “the reader’s time is short” or “I’m only going to write about it if I love it.”

Why? Rave reviews are boring. Totally negative reviews are rare and difficult to do well. How about going for middle ground, where the review is mostly positive, but acknowledges the cons?

Finally, I can point to a few examples from people (more…)

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