Like to Write Trend Stories? Pitch AP’s Hirsch

October 11, 2011

Many publications and media companies subscribe to the Associated Press (AP), which sends them food stories. AP produces stories that appear in thousands of newspapers and the websites of television stations, new media companies, and radio stations. J.M. (Jason) Hirsch is the company’s food editor. And the good news is that he assigns food stories regularly [...]

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9 Questions For When a Book Publisher Calls

October 4, 2011

In the last few weeks, I’ve heard from lots of food bloggers who are getting calls from publishers, asking them to write books. It’s thrilling to get one of these calls, but they didn’t necessarily know what questions to ask the publisher. And of course, there’s no reason why they should know, since they have [...]

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Melissa Clark Works Her Tail Off, and Says You Should Too

September 27, 2011

If you looked up the opposite of “slacker,” you’d see Melissa Clark‘s name highlighted in bold. The prolific freelancer writes weekly recipes for the New York Times and Gilt Taste, among other freelance gigs. She has also written 32 cookbooks. Many are collaborations with chefs including Daniel Boulud, David Bouley, and White House Pastry Chef Bill [...]

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5 Ways Bloggers Changed Restaurant Reviewing

September 20, 2011

Now that the New York Times’ latest restaurant critic, Sam Sifton, has moved on, the hand wringing begins anew about whether career food critics are doomed because of Yelp and food bloggers. Let’s ask a different question. How have food bloggers changed restaurant reviewing? Here’s what I see as the biggest shifts: 1. Food bloggers don’t [...]

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Selling Recipes Online for $2.49 Each

September 13, 2011

Eight years ago, Marcy Goldman stopped giving recipes away for free on her website, Better Baking. “Everyone was vacuuming up my recipes and putting them on sites like Allrecipes.com, sometimes changing the headnotes, sometimes not,” she told me in an interview. “It was irksome.“ “Cookbook editors were asking if the recipes for forthcoming books would [...]

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Getting Paid for Recipes, One Year Later

September 6, 2011

What a difference a year makes. Last year at The International Food Blogger Conference (IFBC), Amy Sherman of Cooking With Amy got a ton of push-back  on our recipe-writing panel when she suggested food bloggers should get paid for recipes. Even I wrote a conflicted piece on giving recipes away for free, which continues to [...]

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