Archive for the ‘Writing’ Category

Food Trends — Should You Pay Attention?

Wednesday, February 3rd, 2010
An array of grains on display at the Fancy Food Show   Beans, spices and grains on display at the Fancy Food Show.

 

It’s the start of the new year, and everyone has predictions.

The Fancy Food Show just released a list of the top five food trends for 2010, according to a panel of “food critics and food writer experts” on location. They are:

  • “good-for-you” foods
  • coconut
  • gluten-free foods
  • exotic citrus, and
  • “nostalgic” foods.”

Then, adding to the list are are the usual Top Food Trend stories that appear every January. Nani Steele sent me a whole passel of ‘em from Market Watch, the Food Channel, Slashfood, Epicurious, Yahoo Lifestyle, and Eating Well. I’ve boiled the trends down to:

  • Comfort food cooking with basic ingredients — lamb and pork are particularly trendy
  • Budget-friendly recipes are still in style
  • Regional ethnic food, particularly those of Korea, Morocco and Japan
  • Good-for-you foods, based on allergies and building immunity.

I’m sure magazine and cookbook editors and literary agents pay attention to these forecasts. Aaron Wehner, publisher of Ten Speed Press, told me they’re drowning in budget-friendly cookbook proposals right now.

Trend stories make me wonder: should food writers jump on these trends and suddenly pitch articles and cookbooks on coconut and exotic citrus, or other trends mentioned in these stories? If you’re a blogger, will you write blog posts with recipes based on these trends? How do these trends guide you, or do they?  What will you do with this information?

(Photo thanks to Stephanie Stiavetti of Wasabimon.com)

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Apple’s iPad = Less Money for Writers?

Thursday, January 28th, 2010

ipadFirst there was print, where all we needed was the written word. Then blogs, where writers learned to become publishers, photographers and marketers. Now there’s the new iPad from Apple, where publishers are salivating over a new way to (more…)

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What’s the Right Length for a Recipe?

Tuesday, January 26th, 2010

measurementJust read 5 Second Rule’s excellent post about whether recipes are boring, and it generated some thoughts about recipe length. (Isn’t it fantastic when an blog post idea arrives on a platter? Thank you, Cheryl.)

Now, some writers like to go long. They like to hold the reader’s hand and explain. Sometimes I’m surprised about how much handholding, though.

I edited a recipe recently that said: “If necessary, (more…)

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Winner of the Sensuous Writing Contest

Sunday, January 24th, 2010

garrett-thumb-500xautoThanks to everyone brave enough to enter my sensuous writing contest, which ended a week ago tonight. It takes courage to post a piece of writing and to have it examined by all who read it. I appreciate the work of every single one of you, and found delightful writing in each.

I was swept away by evocative images from all over the world, including: the pudding-like consistency of ricotta, a spoon that smelled like the cedars of Lebanon, plump twists of pasta, rhythmic plunges and dips of a paddle, pebble-sized pieces of pork fat, almond meal as fine as sand, a pillow of hot dough burning through paper, the first burst of peach juice, a jade fringe of lettuce, chai in a fragile clay cup, soup the color of Georgia O’Keefe’s desert…I could go on and on, but why not read the samples yourself and find your own favorites?

To select the winner, I printed out the writing samples and highlighted (more…)

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Sensuous Writing with Corn Pops

Friday, January 15th, 2010
Brook Burton of Foodwoolf

Brooke Burton of Foodwoolf puts her food writing chops to use.

Yesterday at breakfast here at Club Med Ixtapa Food Blogger Camp, I cast around for the perfect food on which to base a food writing exercise using all the senses.

(You remember which senses I mean, right? Let’s review:

  • Touch
  • Taste
  • Sound
  • Sight
  • Smell.)

Then I saw individual boxes of Kellogg’s Corn Pops at the cereal station. Perfect! They would trigger childhood memories, make us laugh, or inspire (more…)

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Writing Contest: How Sensuous Can You Be?

Thursday, January 7th, 2010

In the wee hours on Saturday, I’m taking off for the first Food Blogger Camp at Club Med Ixtapa Pacific, Mexico. I’ll be teaching a class on Writing with the Senses, and looking for a few good laughs if people write over-the-top pornographic examples.

There might also be magical prose like this:

k7252-47  “The crust is as crunchy as a butter cookie, so brittle that it cracks audibly when you press it with your fork; grains of cinnamon sugar bounce off the (more…)

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