Archive for the ‘Uncategorized’ Category

Valentine’s Day Despite It All

Sunday, February 14th, 2010

food writing muffinsThe morning started innocently enough. I decided to make Mark Bittman’s muffins as a treat, instead of the usual cereal or toast. After all, Valentine’s Day demands special effort for a special day.

But then I noticed I only had a half a cup of applesauce, and needed a cup, so I had to make more. I made my husband get up from reading the Sunday comics to stir. 

And then I remembered I had made roast chicken the other night because Ruhlman said any idiot could do it, so I felt qualified. It turned out fine, but  I also discovered why I stopped making roast chicken at high temperatures: it throws fat everywhere and destroys the oven. Now the oven had to be cleaned, or it would smoke and perfume my special Valentine’s Day muffins with essence of burned poultry fat.

So while I prepped the wet and dry ingredients for my special treat for my husband, he cleaned the oven on his hands and knees. I was so distracted I forgot the sugar.

Finally, at 1 p.m., we sat down to fresh muffins, fruit and yogurt. I asked my honey if he liked the muffins. He said they were “okay.” We’ve been married so long (20.5 years) I knew what that meant. 

Crestfallen, I asked if he would have preferred a big ham and cheese omelet instead of this healthy treat, which I realized appealed more to me than him. He said no. “Just next time, add the sugar.” And then he kissed me.

(Photo of sugarless applesauce muffins by Owen Rubin).

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Administrative Stuff, Action Required

Wednesday, December 16th, 2009

Dear Appreciated Reader,

Sorry to interrupt. For reasons too boring to mention, I have changed my subscription program from Feedblitz to Feedburner.

This means action is required on your part. To continue to get updates from Will Write for Food, please do one of the following:

To subscribe to the new RSS feed, please click here

If you receive email notifications, please re-subscribe here. You will receive a confirmation email in your mailbox. Please reply to it so you will be added to my  new mailing list. 

Thanks so much for your cooperation and your continuing interest.

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Farewell to Ruth Reichl’s Gourmet

Monday, October 5th, 2009

ruthreichl-798678This morning I was so preoccupied by Gourmet magazine’s closing that I blurted out the news at my 8 a.m. aerobics class. The instructor said she always read it at the dentist’s office,  after People. “Maybe I should have read Gourmet first,” she allowed. Someone in the crowd said Saturn was closing, and the conversation turned. They didn’t know that Twitter and my email were abuzz with the news.

I can’t say I’ve read it forever, but being a journalist, I loved Gourmet as soon as Ruth Reichl became the editor in 1999. I looked forward to how the former newspaperwoman made her mark. I liked the messy photos of half-eaten food, the long literary narratives, the smart farm-to-table conversations, sensuous travel narratives, and the occasional political and green living pieces.

In her editorial this month, she reflects on her first issue 10 years ago,  amazed at the staying power of two new chefs: Thomas Keller and Ferran Adria. How satisfying to be right about their popularity. 

Typical of the brutal world of publishing, she didn’t know until today. She tweeted Saturday: “Foggy fall afternoon. Cup of lemon tea. Outside the window a deer is munching on the lawn. About to start the Saturday puzzle. Happy.” Then just now: “Thank you all SO much for this outpouring of support. It means a lot. Sorry not to be posting now, but I’m packing. We’re all stunned, sad.”

While the Gourmet brand of television and its own cookbooks will continue (see Reichl’s letter on Amazon),  this is also a sad day for all the freelance writers who long to be published  in the magazine, in long, beautifully-written narratives they could exclaim over when the magazine hit the newsstand. These days Gourmet wins more awards for the Gourmet website, where the short subject is king and much of the content is repurposed from the magazine.

Reichl has been a cook, restaurant reviewer, memoirist, cookbook editor, website editor and television producer. She’ll certainly survive and thrive. I hope she’ll always be remembered as the editor who tried to make the magazine the New Yorker of food. I think she succeeded.

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Food Writing on a Smart Phone

Monday, June 29th, 2009

iPhoneSplashlowresA woman scans the wine aisle at a grocery store, overwhelmed by the selection. She’s looking for a  wine to go with the  chicken her husband will grill for friends this weekend. Then she remembers: she has the information at her fingertips. She whips out her smart phone (an iPhone, iPod Touch or BlackBerry in this case) and finds the exact recommendations: for red wine, Bonarda; for white, dry Zinfandel or Chenin Blanc.

Natalie Maclean made $2.99 when this target reader bought her smart phone application, the Mobile Drinks Matcher.

“The two trends that are exploding in popularity now: interest in food and wine, and the convenience of mobile apps,” says Natalie. “ As a wine-loving geek, I love finding ways for new technology to help us savor all of life’s pleasures, wherever we are.”

How many more target readers will spend $2.99 for this repurposed content? Natalie made a big investment (she won’t say how much) and hopes to find out. After spending eight years developing a searchable database of food and wine pairings for her website, the multiple award-winning writer spent three months with a software developer, creating a database of  380,000 mobile wine and food pairing applications for her Mobile Drinks Matcher. While anyone can look up the information on her website, she wanted a remote application for  liquor stores and restaurants.

Here’s what’s different from people searching her website from their computers and finding the exact same information: She gets paid. Isn’t that nice? Unusual, even.

Of course she has to recover her investment of several thousand dollars at least. It’s going to take a lot of $2.99 purchases. But the trend is increasing. People look up info while on the go.

Watch this quick video demo to see how the application works. And think about it: what food writing do you own that might be repurposed this way?

Update: Hey, I scooped the New York Times. On Agust 3, Gadgetwise reviewed three more apps.

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Welcome to Will Write for Food

Friday, June 19th, 2009

Hello food writers,

I’m hoping to create a useful place to read and comment on the world of food writing, whether a blog, feature article, review or tweet (In case you didn’t know, people are writing 140 character recipes now,  and the New York Times calls it the “first great recipe innovation in 200 years”).

Soon you’ll find links to lots of articles and sites on food writing. One of my favorites is the UK Guardian’s Top 50 food blogs list. They’ve also profiled some of the bloggers in  accompanying stories.

In the Blogroll you’ll find blogs and websites of some of the best food writers, including friends, students, and  clients.

Maybe you have a favorite topic you’d like to discuss. If so, please leave a comment below and let’s get’er done, as Larry the Cable Guy would say.

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