There’s nothing like poring over a heavily-footnoted article in the New York Bar Association newsletter. Several times.

What does this have to do with food writing? Glad you asked.

Food writer Rebecca Lang, whose husband is an attorney, sent me an article he gave her called, “The FTC’s Revised Endorsement Guides Impact How Companies Can Advertise Through Social Media.” It outlines endorsement guidelines for bloggers from the Federal Trade Commission (FTC).

I’m so glad she did, because I had not seen this interpretation on accepting goods, money, or affiliations (where you get a percentage of sales) in exchange for a post, mention or a link. It’s good timing for food bloggers who want to “monetize” their blogs, a growing concern according to a recent Foodista survey.

I wrote my original post on disclosure in 2009, but back then the rules were rather vague. Now lawyer Laura Sack has written about the updated FTC guidelines, which make sense as best practices. So if you’re a blogger who writes reviews, participates in an affiliate program, or gets paid to mention a product, here’s what it says:

1. The FTC can fine both the blogger and the company for not disclosing an arrangement where the company compensates the blogger for a review, positive mention, or sponsored post. Wouldn’t that be a bummer, to not mention your arrangement in the post and then find it costs you a new client? So not worth it.

First, let’s define an “arrangement.” According to the FTC, compensation happens when you:

• Receive a free product and review it
• Link to the product’s website and receive a commission (called an affiliate program)
• Receive money, product or services for posting about a product
• Review a product or service that comes from an advertiser on your site.

The FTC does not require you to disclose the relationship if you:

• Use a coupon for a more expensive brand of a company’s product than what you would normally buy, and blog about the product
• Review products from a swag bag at a conference.

2. The definition of “disclosure” is more specific. It’s not enough to make a general disclosure on your About page anymore. The discloser must be contained in the post itself. “So long as the disclosure clearly and conspicuously conveys to the reader the relationship between the blogger and the advertiser, the disclosure will be adequate,” states the article. That means you can write something as simple as, “Company ABC gave me this product to review” and you’re done.

And, it’s not enough to disclose the relationship just on your blog post. If you tweet about your post, or you tweet about a product for which you have been compensated, Sack suggests you add #paid ad, #paid or #ad at the end. I can’t say as I’ve seen any of those monikers yet, including during presentations at IACP from marketers who want to work with food bloggers. I have seen #spon, though.

This disclosure rule affects me as well. From now on, whenever I post about a book and include a link to Amazon, I have to disclose the relationship right there. On one hand, I think, “Doesn’t everyone know how this works?” and “Who cares if I make 26 cents if someone buys a copy?” But on the other hand, it’s best to just be transparent about it.

3. Even if you satisfy the requirements of numbers 1 and 2, you and the company could still be fined if your post contains “misleading or unsubstantiated representations.” This seems like common sense, but apparently it isn’t. Here are the main points:

• Don’t write about a product if you haven’t tried it
• If you were paid to try it and you thought it was terrible, you can’t say it was great
• You can’t make claims about a product (“It will cure cancer!”) that cannot be substantiated.

To protect yourself, work with companies that know the rules and help you follow them. Companies should require you to sign a contract that includes suggested language about disclosure. These companies should also check your blog and tweets to see if you are following the FTC guidelines. Doing so is in their best interests as well as yours.

If you’re wondering whether the FTC takes action on this issue, the answer is yes. The article cites a settlement of $250,000 by Legacy Learning, which created an affiliate program endorsed by bloggers who did not disclose that they were compensated. Anne Taylor also took some heat for issuing gift cards to bloggers and not requiring them to disclose the gifts. On the other hand, the FTC is not monitoring blogs and has no plans to do so. It also has no direct authority to fine. But if possible violations come to their attention, they will investigate. It’s best to just do the right thing to begin with.

For more on this subject, read:

• Guidelines Concerning the Use of Endorsements and Testimonials in Advertising 
• The FTC’s Revised Endorsement Guides: What People are Asking

What do you think of these new rules? From my standpoint, it might feel uncomfortable, but it’s important to be transparent to readers. If you’re not being clear with them, you’re creating an even bigger problem.

(As long as we’re on the subject…Disclosure: Rebecca Lang once hired me to coach her on a book proposal.)

(Photo courtesy of Digalert.)

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Recipe posts are a ton of work. You’ve got to develop and test a recipe, photograph it, write it, upload and edit photos, then write the post. It takes up to 6 hours to complete a post, food bloggers tell me.

Why not take a break from all the cooking and testing? The occasional non-recipe post won’t hurt, and doing so will let you expand the subjects you cover in a new way.

Typically, narrative posts mean advice and recommendations. Here’s how some food bloggers do it:

1. Start a series. Choosing Raw, for example, has an inspirational Green Recovery Series about people who moved to a raw diet. Aida Mollenkamp has several regular columns, including this one called the Monthly Mood Board.

2. Write about an experience. Gluten-Free Girl & the Chef wrote about what kind of gluten-free food she could safely eat in airports and on flights. No recipe needed, and she connected with readers who often face the same problem.

3. Give away a cookbook. Support a friend who’s recently published a cookbook, purchase a cookbook and give it away, or say yes to an email query and have a publisher send you a cookbook. Here’s a giveaway post with gorgeous photography by Averie Cooks.

4. Write about kitchen products you adore. Kitchen Corners wrote this post about products she thought would tickle her readers. Here’s another example, a post just called Recent Acquisitions from Lottie + Doof.

5. Write a round-up with a theme and link to past recipes. It’s a sneaky and perfectly legitimate way to take a break. Pinch My Salt offers photos that link to past posts inspired by Valentine’s Day, then caps them off with links to other blogger recipes.

6. Conduct an interview. Cakespy found a blog that teaches how to make cookies that look like flowers, so she interviewed the blogger about her technique.

7. Give advice. Canal House writes about how to plan for a picnic. Recipe Girl gives readers a money-saving tip on sponges.

What about you? Have you found more ways to write food-related posts with no recipes? I’d love to know.

(Photo courtesy of David Castillo Dominici, Freedigitalphotos.net)

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At a March writing workshop with food bloggers in Liz Schmitt's San Diego home (Photo courtesy of Averie Sunshine of Averie Cooks)

Reinvention keeps me in love with my career. It gives me the ability to shape my work into what interests me. So far I’ve had lots of inventions, since graduating from journalism school decades ago. I’ve been a

• newspaper reporter and editor
• magazine editor
• interactive book editor
• freelance writer
• website designer
• book author
• book collaborator
• manuscript editor
• blogger
• teacher
• speaker.

And I’m just getting started. It’s a privilege to work this way, and I know it. Not everyone gets to go off in new directions.

But you probably do it too as a food writer. Your career might include cooking teacher, caterer, photographer, food stylist, and writer-of-other-content-that-actually-pays-decently (a broad category). Or maybe it’s the other way around: you have a day job, and food writing is your reinvention.

My latest reinvention is to hold private day-long classes on food writing. It’s not much of a stretch. I’ve taught food writing at schools and at conferences for more than 10 years, and I’ve coached people privately for more than a dozen years. Plus, I get to travel, hang out with food-obsessed writers, and eat well. What’s better than that?

My debut was in Hawaii last December, when food blogger Mariko Jackson brought me to Honolulu to teach at a beautiful Japanese tea house for the day. Most recently, food blogger Liz Schmitt brought me to San Diego to do a workshop with members of a San Diego food blogger group. A few of the bloggers wrote lovely posts:

• Write Your Heart Out 
• a breath: writing workshop with Dianne Jacob & a bite: easy brunch casserole
• Grapefruit-avocado-kumquat salad
• For the Love of Writing
• Writing Workshop with Dianne Jacob.

Now word is spreading and more bloggers are creating workshops. There’s one coming up in Southern California on May 19, hosted by food blogger Kim Burnell; and a September 21 workshop outside Dublin, Ireland, hosted by multi-tasker Dorcas Barry of the Irish Food Bloggers Association. I’m always interested in what’s next, so if you’d like me to come to your town, shoot me an email at dj@diannej.com.

Now, how about you? What is your latest reinvention? How’s it working for you?

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Food Network fired star Anne Thornton for adapting recipes a little too closely. (Photo: Food Network)

Yes, one of my favorite subjects was in the news again recently: the perils of adapting recipes. Here are two recent developments that affected a cooking show host and a food blogger:

1. Show cancelled because of adapting recipes. The Food Network cancelled the show of TV Chef Anne Thornton because she adapted recipes based on making small tweaks to the recipes of others, apparently.

Media outlets went crazy when the news hit that her show, Dessert First, was not renewed because many of her recipes were “plagiarized” from Martha Stewart and Ina Garten, specifically a German chocolate frosting and lemon bars.

“You take what you learn from them and then you riff on that,”she said in her defense in a story in the UK Daily Mail. “As for lemon squares, there’s only so many ways you can make them, so of course there will be similarities.”

Her comment sounds similar to those I’ve received on this blog. And I don’t necessarily disagree with her, in principle. There really are only so many lemon bar recipes, and is it your job to find the original one? Here’s what I’d say to her: “If you have nothing new to offer about a lemon bar, move on.”

What’s great about the Daily Mail story is that you can see a side-by-side comparison of her frosting recipe and Stewart’s. Scroll down to the end of the article and read the recipes. Clearly, Thornton made a few minor edits. It’s one thing to be inspired from someone else’s recipe and write your own, and another to just tweak a few words and amounts.

That rule you’ve heard, about changing three things in a recipe to make it yours? It didn’t work for her.

I asked on Twitter and Facebook what people thought about Thornton’s recipe writing skills. Here are some of the replies:

Food blogger Deb Perelman of Smitten Kitchen asked, “Why is it plagiarizing Martha or Ina, not the other 10K people who have published riffs on these?”

Cookbook author Nancie McDermott said (in a series of tweets) the report’s tone was sensational. “It presumes we can & should come up w/Unique NeverB4Seen Creations. Stealing = bad&wrong. But…who created lemon bars? Where? What time? If I could come up with something “new,” why couldn’t another 1 come up with same thing on own?” This stinks of ‘faux-righteous’ outrage. Seldom can we track ’1st Ever!’ And why bother?”

Food blogger and cookbook author Beth Sheresh of Kitchen Mage tweeted, “Nothing is new. Created a recipe from nothing but my head. Found THREE different recipes that were exactly same thing.”

On My Will Write for Food Facebook page, food blogger Amanda McInerny of Lamb’s Ears and Honey wrote, “I just wonder if there isn’t another agenda here. It is a rare and remarkable cook who can come up with a recipe which doesn’t reference some other dish, somewhere in the universe. With the popularity of food books, mags, tv, blogs etc I can’t see this issue going away or being resolved any time soon. …not at all sure that rare and remarkable is what tv execs look for in anything. I suspect they are after looks and marketability to attract the advertisers – it would be nice to think I’m wrong, though.”

2. Food blogger harassed for adapting recipes. Lest you think that people only notice when televisions hosts adapt recipes, Australian Food Blogger Amanda McInerney (whose comment you read above) posted an adapted recipe by UK cookbook author Dan Lepard on her blog. She left the ingredients list the same, but wrote her own headnote and method. Lepard’s business manager, David Whitehouse, came after her in the comments of her blog post and requested she take her adaptation down. She refused. Read the blog’s comments to see what ensued. Two intellectual property lawyers came to her defense! Whitehouse’s argument is that her work was derivative, and therefore subject to copyright law.

I dug around and found three other brownie and sweet potato recipes:

• On The Kitchn, the writer linked to the original Leopard recipe and listed only the ingredients, converting them for an American audience. I like that, even though readers have to print his recipe and The Kitchn’s.
• The blogger of PaleOMG changed the ingredients to include honey, coconut oil and coconut flour and didn’t mention his recipe — if indeed she got it from him.
• Most fascinating was a brownie and sweet potato recipe from Body-Soul from April 2009, more than two years before Dan Lepard published his recipe in the UK Guardian. So whose recipe was it in the first place?

What is the message in these events? Adapt recipes at your own risk? Or should we all just get over it, because everyone does it, and recipes can’t be copyrighted anyway?

You might also like:

• Adjusting a Recipe Doesn’t Make it Yours
• Should Bloggers Be Praised for Recipes They Didn’t Write?
• Whole Lot of Lifting Going On
• Recipe Attribution

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Increasingly, recipe writers are finding their own content appearing somewhere else.

Part of the problem is how ridiculously simple it is to lift work verbatim. On the net, just copy and paste. Some online companies write code that does it. In print, just retype a recipe verbatim, and present it as yours.

Here’s what Gwen from Bunky Cooks said in the comments of a previous post here in Will Write for Food:

“I was amazed at the number of people who came up to me after I spoke on a panel on ethics at IFBC in New Orleans last year. They said they had no idea that there were ethics they should be adhering to when writing their blogs.

“Isn’t some of this just common sense? Aren’t we responsible for our words and actions just as you would be in a job or at school? Why do some people think the internet is a place where everything is free and anything is yours just for the taking?”

Good questions. At least she and I got the opportunity to educate. I also spoke on an ethics panel for IFBC last year, and talked for 50 minutes on the subject last weekend at Food Blog South in Birmingham, AL.

Here are some new developments from last week where both individuals and companies are involved:

1. Recipes ripped off as an e-book. Elise Bauer got Amazon to shut down a page where someone in Bangkok scraped the content of Simply Recipes into an e-book and sold it on Kindle. A reader of her site tipped her off. One week later, eight more Kindle e-books appeared on Amazon that ripped off Bauer’s recipes.

2. Recipes appear on a recipe database site — surprise! A food blogger emailed me to say she recently stumbled across several of her recipes on Tastebook. She didn’t add them. She has contacted the company but has not heard back from them yet.

Similarly, some big bloggers are fighting with Velvet Aroma and Feastie, which scrape blog recipes into their sites, without permission.

3. Recipes ripped off by a future cookbook author. That’s right, people don’t just steal online content. An editor at a publishing house emailed me to say that, after receiving a cookbook manuscript, she discovered two plagiarized recipes during a taste testing.

“Someone at the table said something like, ‘I swear this is just like a (celebrity chef’s/magazine’s) recipe I’ve made.’ We went online  and found the original recipes in a matter of minutes. Everything’s nearly a straight copy-paste, including a typo!

“We had an intern spot-check some of the recipes the author had submitted, and we found a third had also come from the Internet. We talked with the author, who blamed an assistant. The author sent us replacements and assured us they were original recipes and not taken from other sources. The plagiarized recipe we discovered today was one of those replacement recipes.”

I introduced the cookbook editor to Amanda Hesser, who deals with this issue of lifted recipes during Food52 contests. She suggested a search of recipes at Eat Your Books. The site won’t show you the entire recipe, but shows a list of ingredients that appear in recipes in cookbooks, magazines and blogs, so you can take a first step in determining which are similar.

What can you do if you find someone’s stolen your recipes verbatim? First, take a deep breath. Second, read Bauer’s post about copyright theft, and read all the comments. Not everyone who does this is evil. Some people are simply naive. I hope, if this has happened to you, the person is in the latter category.

Photo by chanpipat from Freedigitalphotos.net

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Has anyone not heard of David Lebovitz? He’s a super successful American food writer blogger living in Paris. He’s also a gorgeous photographer, author of five cookbooks and one memoir, and author and co-author of two apps.

I first met him on email in 2005, when he endorsed my book, Will Write for Food. Recently we spoke about his success and philosophy on food blogging, writing cookbooks, social media, and how he finds the time to get it all done:

Q. Why do so many people adore your blog? What is it about you and your subject matter?

A. It’s a combination of things. Part of it is I started a long time ago so I’ve had a long time to practice, to learn about blogging and build a site. Part of it is I live in Paris and that interests people. Plus I worked as a professional chef, which is part of the mix. People say they feel my blog is very personal; they know the person behind it.

My blog is largely about cultural differences because I’m a foreigner living abroad, and the longer you live somewhere, the more it gives you more credibility. And perhaps people can relate to being an “outsider.” Years ago I was more of a critic of certain aspects of French culture, but now I’m more of an observer and I try to be more neutral. The longer you live somewhere, the more you understand how people are and I’ve become more integrated, too, and understand the culture better.

Q. How has your blog changed since you started your website in 1999? What kinds of posts do you no longer do?

A. Now I microblog on Twitter (105,000+ followers) and Facebook (26,000+ followers). I used to do link round-ups on my blog, but now I’ll put links and short things on Twitter, and pictures on Flickr or Instagram.

Q. How do you decide what to put on Facebook and what to put on Twitter?

A. Facebook is more about linking. Twitter is more about thoughts. When I’m out and about I can easily tweet a social observation or a photo of a bakery. I find that when people link to too many things their Twitter stream becomes less interesting because it’s no longer about them.

Q. How many times should a blogger refer to his or her most recent post on social media?

A. Once. You’re allowed to do it twice, but only if you sincerely believe people missed it and it’s a truly exceptional, amazing post that will revolutionize the world of food blogging.

Q. What was the turning point for your blog, when you knew it was successful?

A. The day I actually ran my fingers through Michael Ruhlman’s hair.

Q. Right, I was there! It was at the Food Blogger Camp in Mexico.

A. Yes, it was. Actually, I don’t look at statistics very often. It’s kind of a waste of time. When I was selling my current book, I saw that they were looking to base the advance somewhat on my online readership so I did check then. In general, book sales have been healthy because of my site. That’s what every author wants.

Chocolate Mint Brownies (Photo by David Lebovitz)

Q. Are your posts getting longer and longer?

A. My goal is to write a post that someone can read in 3 minutes or less. Even if it seems long, there are a lot of photos that people can scroll through. But I aim to write something readable in a relatively short amount of time.

Q. What’s the most important change you’ve made on your blog in the last year?

A. Moving to WordPress and switching servers. WordPress is so much easier to use, compared to Movable Type — which is for developers, because you have to know code. I had a wonderful web guy who was a Movable Type expert and then he stopped working with clients and I couldn’t find anyone who did Movable Type work, which led me to change.

Q. Which is your first love: writing books, blogging, photography, or social media?

A. I actually like blogging. It’s more fun than writing books because I can write something and post it the same day. I like the immediate feedback. And I can go back and edit things.

Cognac press trip (Photo by David Lebovitz)

Writing a book is interesting, though, because the process is longer and I learn a lot when I’m developing recipes. It’s difficult in a small apartment to deal with the recipe paperwork and the notes, though. And, of course, all the leftovers!

Q. Do you have one post that you think is amazing?

A. My posts on food blogging, food photography, and Paris information get lots of feedback.

Q. On your post about food blogging, you suggest bloggers “find your niche.” Some people worry that they will get bored with their niche. How do they avoid that? Can you chance a blog into something else?

A. You have to start a blog about what interests you. Now I’m branching out doing more savory recipes, because there are only so many desserts. I don’t make chocolate tarts every day.

People should blog about what their life is about. You can start or stop a blog, but I never get bored with my blog so it’s not been an issue.

Vegan Strawberry Ice Cream (Photo by David Lebovitz)

Q. I was at a conference recently where someone told me that recipes are meant to be shared, so what’s wrong with sharing them on a blog?

A. Music and movies are meant to be shared, too. But you can’t copy and redistribute them. If you have nothing to add to the recipe, you should just link to it. That’s sharing. Otherwise you should adapt it and write it as you made it.

Q. My sense is that you are interested in technology and often one of the first to jump on new media. Is that essential to be a food blogger or social media maven?

A. If you mean apps, my publisher provided my first app. For the Paris Pastry app, I wanted to do a pastry guidebook back in 1993 when I first moved to Paris. (It’s amusing because I still have those notes!) So when a friend who is a publisher approached me, we did it together. But in terms of being a techie, I can’t read CSS, I have no idea what it is, and I have no idea how to switch servers.

Q. Do you hire technical people?

A. Yes. They oversee my site, dealing with any technical stuff like WordPress upgrades, changing a font, cleaning up pages, or having something redesigned to be cleaner to read. I’ve hired web developers since 1999 and I think they’re a worthwhile investment.

In 2000, just after I started out, someone else who was starting out said they wanted to do it all themselves. I said, “Do it yourself and you take that time away from your baking and writing.”

Q. Let’s talk about product placement. How do you decide which trip to take or which product to feature, such as cognac or a ride on the Queen Mary? Are you bombarded with offers?

A. I only do things that I would really want do on my own, or that give me an opportunity to learn.  For example, I didn’t know much about cognac. It’s part of life in France and visiting the region makes me learn and understand more about not just the item, but the culture and terroir surrounding it. I’ve been on a few press trips, which are important in France, because it’s very hard to get access to places unless you’ve had a formal introduction. It’s much, much easier to go see a place, and meet the people, if all the arrangements have been made in advance.

As for products, if someone wants to send me a spatula to try out, I would take it if I were actually interested in it. (Especially because it’s often extremely complicated to get something delivered here.) I was interested in green non-stick pans, and the Actify fryer so I gave them a try, and put my impressions on my blog.

Most important is that there’s nothing worse than losing the trust of your readers. It’s not worth a spatula, a piece of kitchen equipment, or a bag of nuts if readers get the impression you are just trying to get freebies.

Q. How do you feel about sponsored posts?

A. I’d feel funny about having a company pay me to write something on my site. If I wanted to make a lot of money or have a lot of visitors I would do three chocolate desserts a week instead.

Q. Of all your ads, which is the best moneymaker?

A. BlogHer ads. Like the line at Costco, it’s important to stick with something for a while and not jump around to what looks to be better elsewhere. I don’t judge it from month to month. The thing I like about them is that they’re bloggers. All my interactions with them have been extremely professional.

Lime Meringue Tart (Photo by David Lebovitz.)

Q. You have other ads and affiliate programs too.

A. I have a BlogHer ad between posts, plus Amazon, Google Adsense, and Platefull in the sidebars. The ads are geotagged and only show in the US so I can’t see a lot of them. A lot of my readers are outside the US and I don’t make money from those that appear outside the US, but I love working with BlogHer.

Q. How do you carve out time to start a new project?

A. It’s very challenging. I’m starting to write a book now, and the blog takes up a lot of time, and I live in a country where there’s a heavy amount of administrative tasks. Life is a little more difficult here day to day. Things take longer. For example, if you need an orange or a sack of sugar for a recipe and it’s 9 p.m., there’s not necessarily somewhere nearby to get it. You need to wait until the next day, or when your market is open.

It’s hard to find the time, and it’s something I struggle with. For my last two books, I’ve gone out to the country for a couple of weeks where there’s no Internet access just to finish things without distractions.

I don’t have a schedule for writing. Today I started at 5:30 a.m. and I tested a recipe this morning. It took 1.5 hours to prepare and cleanup took 1 hour. It’s been in the refrigerator for 8 hours, and now it’s probably ready to taste. It’s the fourth time I’ve made it. Doing the math, you can see how long it takes to get work done!

Since I work a lot with the US, people there are waking up at 5 p.m. my time and they expect me to respond to e-mail. I have dinner at 8:30 p.m. and then I don’t want to go back to the computer, so I have to log off. Otherwise I make myself crazy.

Q. Do you think people really know you as a result of reading your blog? Or have you invented a character?

A. It’s really me. I’m writing about my life. I’m probably more open about certain things than other people are, like flushing meringue down the toilet. I’m often presenting a realist view of the city I live in. I feel like I’m pretty open and honest about everything on my site.

Q. Any final messages?

A. Food bloggers should think of themselves as part of a community. Don’t swipe material from other blogs. It’s not “passing along information.” Create your own content for your readers, and link to other people. That’s what the world wide web is all about.

You might also like:

• David’s post on Writing Your Own Cookbook
• David’s posts on Food Blog Alliance

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Food writing students working on writing assignments in our beautiful Honolulu teahouse.

I met Hawaiian food blogger Mariko Jackson of The Little Foodie through this blog. A year ago she was a frequent commenter, and told her I wanted to come to Hawaii. I asked if she could help me set up a class. To my surprise, she said yes. Before this point, I had only taught classes for schools, bookstores, or conferences, so I was a newbie at planning my own event.

Our strategy didn’t go smoothly at first. I thought we needed a swanky restaurant lunch to attract food writers, because that strategy had worked well in Seattle. But it cost too much, and not enough people responded. Mariko lowered the price and dumped the restaurant, and to our delight, 20 food writers and bloggers signed up.

Lots of bighearted Hawaiians and mainland Hawaii lovers helped me get the word out. Hawaiians RT’d announcements of the class on Twitter; Amy Sherman of Cooking With Amy suggested some contacts; Catherine Toth, a prominent Honolulu food writer, interviewed me; the Hawaiian president of Les Dames Escoffier told members about the class and invited me to pupus (appetizers) at a trendy

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I had just started working with a food blogger on a book proposal when she got a call from a literary agent, who said he might be able to get her a book deal.

That’s exciting, but how do you know if it’s true, or if this person has the right credentials?

Literary agents, just for review, represent writers. Once you write a book proposal, they find a publisher and negotiate the book contract .

My client had a long talk with the agent and he seems like a good match. I checked him out too. Now, what if you get the call? Here are 5 tips to increase your chances of working with a worthwhile literary agent and getting a book deal:

1. Listen politely and do not commit. Sure, you’re honored and humbled (my two favorite blogger terms to make fun of), but you probably don’t know this person, so you don’t yet know if you want the agent to represent you. Maybe you haven’t even thought about writing a book. Thank the agent, seem interested, and say you’ll get back in touch soon.

2. Ask the agent if he or she represents food-based books. You want an agent who has expertise in your area. If you forgot to ask during the call, check the agency’s website to see if he or she has represented cookbooks, food memoir, reference books or guidebooks — whatever type of book you want to write. If your search comes up blank, be skeptical. In your next call, politely ask about the interest in your kind of book if it is not something the agent has represented before.

3. Ask more questions. You’ll be entering into a business relationship with this agent, and you want to be informed. On this or a subsequent phone call, ask such questions as:

• How long have you been in business?
• Do you represent authors who might have competing books?
• Do you have an author-agent contract?
• Will you send on rejection letters to me?
• Are you a member of the Association of Authors’ Representatives?

After the call, do a search on the agent’s name and agency name and learn as much as possible, if you haven’t already.

4. Be clear about fees. Most agents charge a flat 15 percent of whatever money you get from a publisher. Some charge for office expenses and faxes, but these days, most work is done online, so there’s not much to charge for anyway. If the agent says there’s a fee to work on a proposal, steer clear. That’s supposed to be part of their fee. (And if you want help crafting an impressive book proposal, that’s my territory.)

5. Don’t promise to write a book proposal within a few weeks. If the agent wants to work with you, you’ll need to write a book proposal they use to sell your book to publishers. Book proposals are long, strategic documents that take months to write correctly, if they’re going to get into the 2 percent that succeed. Rushing it is a sure way to get into the great majority that fail, not to mention disappointing yourself and your new agent.

(Photo from freedigitalphotos.net)

You might also like:

• Most Book Deals Originate with Publishers Not Authors, Says Cookbook Agent
• Want to Write a Cookbook? Top Editors Reveal Best Subjects and Formats
• Five Tips on What Makes a Killer Cookbook Idea
• Finding an Agent for Your Book

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If you can get a sentence down, then a paragraph, then an essay, and maybe an entire manuscript, this is the season to be grateful. While 81 percent of the public says they want to write a book, most of them never get to that point. Because it’s hard.

At a workshop I conducted recently, one of the students said she hasn’t been able to write a blog post for the last four months. I have wrestled with my critic for more than 30 years of being published, and it is still a struggle. I can relate.

So this holiday season, I’m grateful I can produce the words. Being grateful, it turns out, is a mood changer. The other day I heard Dr. Andrew Weil discuss his new book, Spontaneous Happiness, where he talked about how inner contentment can lift depression:

“I was very surprised in writing this to discover how much scientific evidence we have for the power of gratitude to improve mood. There’s two aspects to this. It’s feeling grateful and expressing it. And the good thing here, there’s nothing in the way of doing it. All you have to do is remember to do it. You know, forgiveness also has great power, but that’s tricky. There’s a whole lot in the way of being forgiving.

But there’s nothing in the way of expressing gratitude. There’s a simple exercise from positive psychology called keeping a gratitude journal. You get a little notebook, keep it by your bed; during the day, make mental notes of things you have to be grateful for, jot them down when you go to bed. Doing that for one week can cause improvement of mood for up to six months. And that’s pretty dramatic.”

In light of his words, I’m dedicating this post to telling you how grateful I am – - to you, for making this blog such a big part of my life and so satisfying. Thank you for all the comments, conversation, education and friendships born over the past 2.5 years. This blog has been more fun and more fulfilling then I ever thought possible.

Here’s to writing more, writing longer, and putting the “Happy” in Happy Holidays.

Dianne

(Photo courtesy of maple, FreeDigitalPhotos.net)

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People who want to write a cookbook contact me all the time.

Often these potential authors have no background in writing, cooking, teaching, or any other credential that would make them appealing to a publisher. But they’re passionate about cooking.

Don’t write a book first, I suggest. Start with a blog.

But but but, they protest. Whenever they bring their chocolate-bacon cupcakes into the office or serve their lamb shanks scented with cinnamon, people tell them they should write a cookbook, because their cooking is just that good.

Great, I say. But it’s not that simple. Enthusiasm from friends, family and fellow employees is not what excites a publisher. What turns on publishers is a cunning idea, writing chops and a platform. Now if these potential authors would start a blog instead, they might get to a published book.

Literary Agent Lisa Ekus, who represents only cookbooks, said recently at a blogging conference that more than 80 percent of book queries to her agency come from bloggers.That’s perfect. The bloggers who contact her are writing about their passions and expertise in a blog, and they’re building a community of followers. Blogging gives them a cunning idea, writing chops, and a platform. Sense a pattern here in what I’m saying?

A book is not the only way to express a love of cooking. In fact, it’s a ton of work and can take several years, by the time you solidify the idea, create a proposal, find an agent or publisher, write the manuscript, and get it published.

A blog, on the other hand, has three main benefits:

1. It’s immediate. You launch it and it’s out there. Boom. You’re published on whatever you’re passionate about.

2. It helps you figure out what to write about. Some people start a blog and have no idea where it’s going, other than that it’s about food. After a few months, a theme emerges. They sharpen their ideas, zero in on a topic, and a solid focus emerges that might become a book.

3. You engage with future buyers of  your book. If you start a blog on the subject of your book, you start a relationship with readers who might buy it. A former student just got a book deal. When she began the book proposal a year ago, she started a blog at the same time.

“By the time the proposal was in, the blog was well underway and became part of what sold the project,” she wrote me in an email. ” The blog has also been a great way to connect with my audience and get to know what their needs are in a cookbook.”

A blog delivers on the main reason people want to write books: It gets their writing published, immediately. So why, do you think, is there so much resistance?

You might also like:

• Pile of Food Blogger Cookbooks in the Works
• Why Authors Need a Platform More than Ever
• 5 Tips on what Makes a Killer Cookbook Idea

(Photo by Stuart Miles, FreeDigitalPhotos.net.)

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