Drive Food Blog Traffic with Pinterest

by diannejacob on August 21, 2012

Stephanie Manly of CopyKat.com saw a big uptick in blog traffic after her involvement in Pinterest.

In the last few months, several food bloggers told me their traffic increased dramatically as a result of Pinterest, the virtual pinboard that’s competing with Twitter and Facebook as a social media engine.

Pinterest works like a large board, where you pin images you hope are repinned by others, thus expanding your reach. The site went online in 2010 and had more than 23 million unique users last month.

I’m just getting started on Pinterest, so I asked Stephanie Manley of CopyKat.com to explain why it’s worth getting involved and best practices:

As a food blogger, I want to drive good quality traffic to my site. The biggest way I have increased traffic in the last year is through my boards on Pinterest.

Since fall 2012, Pinterest began showing up as a traffic source when I reviewed my Google analytics. NowPinterest drives more traffic to my blog than Facebook and Twitter combined. What I love about Pinterest is that pin boards are curated by real people. Thanks to them, my website receives about 10,000 additional unique visitors a month.

With careful cultivation, you can grow a responsive audience through Pinterest and increase blog traffic. Here are seven tips to up your Pinterest visibility and get readers interested:

1. Put a Pinterest button on your blog. Add a Pinterest button to make it easy for your viewers to follow you and to repin your posts. Here’s the Pinterest page for adding buttons.

2. Use vertical photos on your blog, and repin them. Pinterest is a visual medium, so your blog photos dictate whether people will want to repin. A study shows that tall vertical photos do best.

3. Link to Pinterest everywhere. Add a link to your Pinterest boards on your website, newsletter and email signature.

4. Create Pinterest boards based on your expertise. If you write about gluten free recipes, create a few boards on the subject so Pinterest users see that you are an authority.

5. Create niche-related boards. Consider creating a board that can solve problems. How about 50 ideas for chicken, 50 ways to bringing your lunch to work, or 50 ground beef recipes? People will go back to this kind of board again and again.

6. Pin other recipes than your own, but be strategic. Share similar content. Don’t think of it as competition. Think of it as a way to demonstrate your passion for the subject. This is true even for my two previous points. Use a combination of links to your blog posts and others, based on a common subject.

7. Engage in the Pinterest community. Comment on pins you like, like other people’s pins, and follow when you find it is appropriate. To give attribution to another pinner, put a @before his or her name. Before you re-pin a post, visit and read it to ensure it is worthwhile. Pretty pictures are nice, but you want be known as someone who shares quality content.

Spend a little time on Pinterest every day to grow and engage in this community. It can bring many benefits beyond increased blog traffic. You’ll see what other people are re-pinning, and you can gather ideas about what to blog about next. You’ll get your name in front of blog readers and become known as an authority. Just as Twitter and Facebook are worth your investment in growing your blog, so is Pinterest.

Now it’s your turn: Have you also noticed an increase in blog traffic due to Pinterest?  What other tips can you share?

For more on the subject:

 

{ 58 comments… read them below or add one }

sally cameron August 21, 2012 at 4:07 pm

Hi Dianne – I’ve had the same experience as Stephanie shares. Building my boards, pinning to Pinterest, has really helped drive traffic to my site. An example of one amazing thing that happened. We had one post go crazy. It has been pinned 94k times! Pinterest has become my top source of traffic in just a few months. Interesting to know on the vertical photos. We’ve moved to a vertical format as well where we used to shoot more horizontal.

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diannejacob August 21, 2012 at 4:12 pm

Good lord, that’s incredible. I take it the post was re-pinned 94,000 times from your blog post onto the Pinterest boards of others? Sorry if I’m a little dense. Still learning how this works.

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sally cameron August 21, 2012 at 4:19 pm

Yes, pretty wild huh? 94,000 times to other peoples boards and still going. At first I struggled to figure out how Pinterest worked, how to build boards, etc. I read a few articles, did the IACP forum on it, made myself get the hang of it. Sure paid of! It will get easier. There is a lot of beautiful, interesting content out there.

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diannejacob August 21, 2012 at 9:35 pm

Well, what I don’t get is WHY a recipe for stuffed portobello mushrooms went viral. What was it about them?

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sally August 23, 2012 at 10:04 am

Frankly, we can’t figure that out either! People love the photo, the idea. That’s one of the funny things about blogging, cooking, recipes…you are often surprised by the ones that take off and ones that you think will, then don’t!

Wendy Read August 21, 2012 at 4:42 pm

I am addicted to Pinterest, love it! I starting using it about two months ago and have not seen a dramatic rise in my traffic. I will be patient and continue to enjoy my experience there. I am so pleased that it is working so well for so many!!

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diannejacob August 21, 2012 at 9:36 pm

Maybe Stephanie has some insights as to why your traffic has not increased, Wendy. I wish I did!

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Stephanie @ CopyKat.com August 22, 2012 at 2:42 am

So Wendy, I don’t know really how to access your pin boards. I tried pinning one of your posts with the pin bookmarklet tool on it, and it didn’t bring up a picture. I understand you may not want to share your pictures with pinterest. I could have done something wrong, but I think the more popular pins have photos.

I would highlight you have boards somewhere, you have the small twitter icon on your site, why not add the pinterest one too?

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Nisha August 21, 2012 at 4:50 pm

Really liked this one, great post & tips. Pinterest really is the IN thing these days! Though I haven’t experienced much traffic from Pinterest in the last 2 months since I joined (I’m guessing it’s my photography and content that needs improvement), I sure did get new visitors who pinned my pictures and visited long before I created an account.

I loved tip # 5. That’s a very smart thing to do, making your and someone’s life easier always pays, right? :)

One question regarding tip # 6, just needed a little elaboration – what did you mean by being strategic?

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Stephanie @ CopyKat.com August 21, 2012 at 6:49 pm

So, let me tell you how this works for me. I write copy cat recipes, for me I try to post other people’s copy cat recipes, or even when someone prepares my recipe on their website. I want to be known as the person that if I can’t develop that particular recipe for you, that I know where you can find it. I want to be known as the copy cat lady. Let me know if that helps you.

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Averie @ Averie Cooks August 21, 2012 at 5:13 pm

Not only does Pinterest drive a really substantial amount of traffic to my site, I LOVE IT! I love finding out about recipes, bloggers, blogs, who I would have NEVER known about if it weren’t for Pinterest. Pinterest has done more for my zest of blogging and cooking in the past year or so than just about anything – it’s like 2007/08 all over again, which is when I first realized food blogs even existed. I just love it!

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diannejacob August 21, 2012 at 9:39 pm

Wow, Averie, you are certainly enthusiastic. Anything that helps you love blogging is great in my book.

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Laura @ hip pressure cooking August 21, 2012 at 6:02 pm

Another thing about pinterest, is to let some of the popular boards know that you are online so they can start following you and re-pinning from your boards. How do you do that? Follow them!

For example, since my niche is the “pressure cooker”, I began to follow all the boards with those words in their title. Not only did I find a few new recipes, that I would not have otherwise, but those pinners were made aware of my account’s existence and began to follow me and re-pin from my boards as well!

Oooh I didn’t know the bit about vertical photos. Will have to try it. I DO pay more attention to those!

When re-pinning my own content, I try to vary the photos I choose so the pin-board does not become an exact copy of the website. For example, I don’t always use the lead shot. Sometimes I use a secondary “artsy” photo of the dish, or even the step-by-steps! You would be surprised how many re-pins the s-b-s get!!!

I’ve only been on pinterest for a few months, and this month the re-pins have out-paced both facebook and twitter clicks.

It definitely requires a bit of a learning curve – and you have to kind of feel your way around before it “clicks” but when it does. Oooohh fun!

Sally, I think we all want to know more about your 94k pin!

Can’t wait to read the other comments, as always, for more tips and ideas.

Ciao,

L

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diannejacob August 22, 2012 at 9:55 am

i loved reading about how you learned from others who cook with pressure cookers, Laura. I suppose it’s similar to blogging in that way.

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Stephanie Manley August 22, 2012 at 11:03 am

Laura our perspectives are very similar. I really like how you vary the pictures. Have you considered putting words on your photos to add the title to the picture? I believe that is very effective as well.

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sally August 23, 2012 at 10:09 am

Thanks Laura, you just gave me an idea for a new board! We often shoot what we call process photos within posts – the “how-to’s”. One of my major goals is teaching people how to do something that will make them more comfortable cooking and preparing a recipe. A skill that will improve their confidence and excitement in the kitchen. I started a board about cooking how-to’s and am using those shots so the readers you want to learn technique can go their. We will see how it works!

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Joy @ braisenwoman.com August 21, 2012 at 6:52 pm

I’m still a beginning blogger, so I don’t have much traffic to speak of, BUT I’ll chime in with my love for Pinterest. It’s such a great way to find content. However, I’m concerned about the potential issues with ownership of photos. It’s a common theme on Pinterest to see the origin of a photo to “disappear’, over time as repins occur. Some people use watermarks, which seems like it would help. Also, does anyone know if Pinterest claims rights to the content posted?

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diannejacob August 22, 2012 at 10:02 am

Joy, you raise some good points. Here’s an article about protecting yourself on Pinterest. And here is one person’s response, which makes a lot of sense.

It seems that there are the same issues as blogging, where you need permission to use other people’s photos. I don’t understand how it works on Pinterest. If you create boards that are only your own photos, how does anyone repin them if they don’t have permission to do so? And I assume you can’t repin others’ photos from within Pinterest either without their permission to do so either. Argh. So complicated.

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Stephanie Manley August 22, 2012 at 12:07 pm

Joy,
I have been online creating recipes for almost 18 years now. I was blogging before they called it blogging. Anything you create online will eventually be stolen. Stephanie Stiavetti recently came across a product called digimark that embeds a watermark that can’t been seen and will let you know when your image is being used http://www.digimarc.com/digimarc-for-images/, this may be worthwhile to consider.
I am not saying you should just allow people to steal your work, but realize it will happen. Elise Bauer has written up how to follow up with people that violate copyright issue. I operate from the perspective I want to be the thought leader in my area, and means I need to produce content, and then track down those who violate it. Just some food for thought.
Stephanie

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Patty August 21, 2012 at 8:45 pm

Pinterest has become a great source of traffic for me as well! Apparently there’s still a lot of potential – 94k repins is amazing Sally! Thanks for all the great tips Stephanie! I’ll definitely work on pinning from other sources and engaging with other pinners.

I recently found “Pinreach” which can tell you which of your boards and pins are the best performing:
http://www.pinreach.com/
They also give you a Pinreach score to show how you compare to other pinners.

And I’m currently reading WWFF Dianne – it’s fantastic and really helping me get my ducks in a row! Thank you!

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diannejacob August 22, 2012 at 10:03 am

Thanks so much, Patty, for the kind words and for this useful new resource.

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stephanie manley August 22, 2012 at 12:08 pm

Love the pinreach! Very nice tool, and I loved that it compared you to others.

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Ken Albala August 21, 2012 at 8:52 pm

How many things can you actually keep up with? At what point are you just spinning material rather than actually writing? And I have to ask, what’s the ultimate goal? Just to say you have numbers? Does it generate revenue? Oh, I sound like Dianne. But seriously. Is it worth the effort? I’ve seriously considered pinterest, but am still not convinced. Ken

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Stephanie @ CopyKat.com August 22, 2012 at 2:37 am

For me personally it is worth the effort. It eclipses all traffic from facebook and twitter combined. Would you like another 15,000 hits on your blog a month? I would. Not because that results in a great sum of money, but those 15,000 visitors, are likely to mean a new 5,000 people have visited my blog. Maybe that isn’t anything to you, but its an opportunity for you to get your blog in front of new people that may come back and become new fans.
You can purchase twitter followers, and you can purchase facebook fans, but right now, you can’t purchase Pinterest followers, or their collective efforts of bookmarking the web. (Just google buy facebook/twitter followers.)

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Jenn August 22, 2012 at 3:07 am

Pinterest may be a great source of traffic, but it is important to also remember the current TOS state that one must have the right to pin/repin images (though i’m not a lawyer so others may read the words differently than I) and thus one doesn’t have the right to pin whatever they like from the web. That and one can’t assume everyone is keen on having their photos published without their permission, especially as any copyright and ownership metadata the photographer would have embedded into the photo is stripped out of pinned images. Generally I assume if another website has a “pin it” button then they encourage pinning of their material.

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diannejacob August 22, 2012 at 10:04 am

That sounds like a good rule to follow, Jenn. I was going to assume that if a photo was within Pinterest then you can repin it, but that’s definitely not the case. I am going to have to take a few down.

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Emma Galloway August 22, 2012 at 4:43 am

I love pinterest and have been on there for about a year now. It’s my second biggest referring site behind google which is mind-blowing really. My only peeve with it is when people write out your full recipe underneath the pinned photo. Not cool. Thankfully I’ve noticed less and less people doing this though and more people crediting the blog that they have pinned it from, which is great.

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diannejacob August 22, 2012 at 3:37 pm

Maybe there’s a learning curve for people. That definitely doesn’t sound cool! Glad it has slowed down.

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Stephanie @ CopyKat.com August 22, 2012 at 4:36 pm

I think that people are learning their way with Pinterest, and we will all develop norms of what to do. I hate that writing out of the recipes!

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Ruthy August 22, 2012 at 5:54 am

I’ve definitely seen, from my StatCounter, more people coming to my blog from Pinterest than before I started pinning. I go in phases with Pinterest- sometimes it seems overwhelming and I avoid pinning for a little while, but then I’ll go on a pinning binge and things definitely spike- even a little bit- afterwards. It’s a bit addictive and I’m starting to think it’s even more of a time vaccuum than Facebook!

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diannejacob August 22, 2012 at 3:38 pm

Hah. That is a big reason for my hesitation to get involved. I don’t need any more time sucks. I suppose if you can limit yourself to a few minutes a day, as Stephanie suggests, it would be all right.

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Stephanie @ CopyKat.com August 22, 2012 at 4:44 pm

Ruthy, I try to pin consistently, meaning a couple of pins each day. I can’t go all hog wild. I don’t have the time or inclination to constantly pin. I do want to have visibility in front of my audience often though.

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Yvonne August 22, 2012 at 6:13 am

Dianne, I am so glad you are addressng this topic. I spend a lot of time on Pinterest and cannot help wondering if I am simply promoting everyone else’s work rather than my own since I pin so much.

Stephanie, thanks for your insight. With all of your site’s success, I am definitely paying attention. (We also met briefly at the Eat Write Retreat last May).

My question is about making it easier to pin from Instagram or Twitter- is there an easier way than doing it by manually copying links?

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Stephanie @ CopyKat.com August 22, 2012 at 4:39 pm

So you can do a couple of things, install the Pinterest addin to your browser so you pin from your browser if you want to create pins on your own. I really think installing the addin/plugin to your browser is a very easy way to make Pinterest accessible to you.

I have never pinned from Instagram or Twitter, so I can’t really comment there.

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Pam Rauber August 22, 2012 at 6:43 am

Like Sally Cameron stated, I too had a photo go viral and I will add… not only Pinterest sends traffic but those who re-pin to their own blogs. An Actress, Lauren Conrad, picked up my photo from Pinterest to post on her “Friday Favorites” blogsite. I still get traffic after two months.

My single photo went viral after first posting on Foodgawker. I got lucky…the photo lasted nine hours on the first row, 2nd photo placement. It was pinned to Pinterest during that time. The first day the blog was posted, I received over 6,000 visits. Foodgawker provides the Pinterest icon over each photograph posted to their site. They have made it very easy for blogs to follow photographs. At that time, I didn’t know what Pinterest was.

For a while, I was concerned with Pinterest because all the traffic was going to that one single blog entry and no where else on my blog. I felt I didn’t need to blog anymore because no one cared about recipes beyond this entry… http://www.therauberhouse.com/peanut-butter-banana-french-toast/

After six weeks I decided to place an update to the photo. I went into the blog entry and put an update to be sure to see my Home Page for more yummy recipes and it took about two months. Then, finally, my Home Page was being clicked on more than the blog entry itself, but Pinterest still holds the lead over Foodgawker in traffic to my site.

I have had well over 150,000 visits to the one blog entry since it’s posting in January this year. As stated above, The photo was picked up and pinned to Pinterest from Foodgawker.

I belong to the Southern Food Bloggers Association and we have discussed that self-promotion seems not as effective as that to being picked up from Foodgawker. Whew! Foodgawker…now that is another whole website discussion. Exasperating those people are.

Addressing Jen’s concerns above…Our Assoc. also discussed our fears of people stealing. The fact is…if you post anything on the World Wide Web, it will be stolen. Case in point…Elise Bauer of Simply Recipes discovered an e-book of her recipes and photos on Amazon. Amazon pulled the book but told Elise she would have to seek the royalties. The story is here http://www.blogher.com/prominent-food-blogger-discovers-plagiarized-ebook.

My thoughts are…I enjoy photographing my food and writing about it. I am a simple woman with simple recipes and will not lose sleep if someone steals from me but instead consider it an honor that someone thinks what I’ve produced is worthy of stealing. I will simply say….Why, Thank Yewwww!

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Paula August 23, 2012 at 8:48 pm

My top three most pinned and repinned Pinterest pictures were rejected by Foodgawker, although they have accepted a fair number of my other photos in the past that haven’t done nearly as much. I am exasperated no more. :-)

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Winnie August 22, 2012 at 7:05 am

Thank you for this information. I am a new craft blogger and had someone “pin” a card from my blog. I was confused and not sure that I liked it. I joined to see my card and then was swamped wtih emails telling me a bunch of friends were now followers there..Weird to me as I didn’t pin anything, and their was only my one card. I was worried about copyright issues and afraid to pin people. Thanks for this information. I will read up and figure this out and add the option.

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Joanne and Adam (Inspired Taste) August 22, 2012 at 7:29 am

Great post (Dianne and Stephanie)!

Pinterest is wonderful and we second that Pinterest brings in much more traffic than our Facebook or Twitter accounts. With that said, we’re always careful not to place too much weight on it. Yes, that bump in traffic means more visitors (and hopefully an increase in readers) and of course it also helps our ad revenue, but we’ve also seen sites like Pinterest be inconsistent — one month, our traffic has skyrocketed and the next, nothing. So, here’s our tiny word of warning (especially to newer bloggers) – don’t ever rely or come to depend on sites like Pinterest as your only (or one of few) sources of traffic, no matter how wonderful they may be.

Use them strategically (as Stephanie points out in the post above), but also be sure to spend your time on creating content that is irresistible to your readers and networking with fellow bloggers.

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Stephanie @ CopyKat.com August 22, 2012 at 4:42 pm

Try to budget about 10-15 minutes a day to twitter/Pinterest/Facebook. I time tweets with Hootsuite, my online time is really from 5-7 am, and then 7-10 pm, which doesn’t meet my audience’s activity. Pinterest, I do early, then maybe a pin or two at lunch time, and then in the evening.

Your bring up the most important comment of all, we should all spend the bulk of our time developing quality content, at the end of the day, content is still king.

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Malia Yoshioka August 22, 2012 at 11:01 am

Great tips in this post! I write a food and travel blog, and find that pinterest works great for both! I periodically go through after writing a post and check if any pictures seem like they’d be popular for repins. As a related tip for food bloggers, I have my instagram feed set to display my most recent posts on my sidebar (mostly food there too) and they show up with the pinterest booklet as options to repin – this allows them to link back to my homepage, although usually I will use pins from individual posts. It’s great to see food bloggers using this new tool – it really can be great for your traffic if your photos are eye catching!

I agree with other commenters on not spending all your time on this (or any) social media site, but realizing that they do have the power to help drive traffic for you if you’ll use them strategically. Plus, it’s fun! =)

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Stephanie @ CopyKat.com August 22, 2012 at 4:46 pm

Great tips Malla. I think everyone here takes a better photo than I do. I am happy anytime someone wants to pin something of mine ;)

There are far too many social media outlets and which one is the most popular changes all of the time.

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Laney August 22, 2012 at 3:57 pm

Thanks for an incredibly helpful post and including all the attached links – Pinterest has been a lot of fun to play around with but now I’m understanding how it can actually (hopefully) help grow my business and my blog.

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Stephanie @ CopyKat.com August 22, 2012 at 4:48 pm

Laney, I really think if use your pins smartly, or anytime the fact that you curate information that is well directed you can always become an authority in your area. There are a lot of great bloggers out there that have consistently spoken with a clear voice and are known as the authority in their specialized area.

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Michele Hays @QuipsTravails August 22, 2012 at 7:09 pm

I hate to be the voice of dissent here, but I think that Pinterest’s time as a useful tool has passed. Like any other social media tool, if you are a small blog and you got in on the ground floor, it would drive traffic to your site, just like Twitter’s earliest users now have tens of thousands of followers.

Unfortunately, this also means that if you didn’t get in on the ground floor and you are a “niche” writer, your posts will get lost in the noise. Pinterest often prevents self-posted posts from getting to the “front page” even then they are only there as long as they are re-pinned; new and re-pinned content cycles quickly. Even the search feature doesn’t help you: it’s keyed to the first word of the title only; no way to put multiple words in the title so people looking for what you posted can find it.

Check Pinterest’s front page under “Food & Drink” – real recipes are usually blips or anomalies; the majority of what makes it there are different ways to melt candy into baked goods or convenience recipes using packaged food, crock-pots, or frozen foods. Not that there’s anything wrong with any of those, but it’s more a collection of “tips” than a place to promote good food writing.

So, yes – if you are an established blogger whose posts are already popular on Pinterest, it’s helpful. If your recipes meet the criterion of the majority of Pinterest users, you might see some traffic – but an authority in a specialized area? I don’t think it’s likely to help you.

Note: I’m not counting my experience with my own blog, other than finding out that Pinterest won’t post multiple pins from the same site. I know it’s hard to find an audience for a quirky blog. I am basing my statements on my experience with using Pinterest as a place to look for new ideas. I’ve largely stopped doing so, since it rarely has any. I also find that pinners don’t tend to explore my pages beyond the ones they pin.

I am glad that someone got some benefit from Pinterest, and congratulations on your posts – but if Epicurious and Saveur (who I had to do a lengthy search to find) can’t get posts to the front page, what hope do I have?

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Stephanie @CopyKat.com August 23, 2012 at 5:42 am

Michele you definitely have a very different view than what I have. A long time ago I opted to develop recipes my readers want. My blog is for them, not me. I develop what I know they want. My audience and Pinterest go together like peanut butter and jelly. I have the view I am going to stand in the stream where they are, instead of holding out on my personal vision. I have looked at the landing pages in my google analytics and found that often my visitors from Pinterest have a bounce rate that is lower than my other visitors. So this works well for me. So I obviously subscribe to the I am “for” Pinterest. Something will replace it, certainly. With 18 years of online experience I have found time and time again, it pays to adopt what’s “in” at the moment.

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Michele Hays @QuipsTravails August 23, 2012 at 6:02 am

Thank you for your reply, Stephanie. If what you say is true, maybe some of the advice above ought to come with a caveat? Maybe I’m not reading it correctly, but it seems to me that your current statement is in conflict with many of the things you wrote earlier. It seems like the real tool you use to drive traffic to your blog is that philosophy, right?

One of the reasons I’m writing a food blog at all is that I’m horrified by what’s “in” at the moment (not on your blog, of course;) I am not as interested in success as defined by blog traffic as I am in being true to those concerns. Pinterest seems to be driving a philosophy of food assembly, for example, a “recipe” I see over and over: canned crescent roll dough-wrapped marshmallows. Other recipes – “cake mix” recipes that are about 10 times more involved than baking a cake from scratch, and can’t possibly be as tasty. Canned-soup recipes that take more effort than a bechamel.

What Pinterest does offer you is a firsthand look at how Joe and Jane Public actually cook these days. While everybody has one or two of these kinds of recipes in their repertoire (even if they don’t admit it,) Pinterest highlights how many cooks rely exclusively on complicated assemblages of pre-made food instead of understanding ingredients and techniques.

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Stephanie @CopyKat.com August 23, 2012 at 8:53 am

Michele,
I make no bones about that I want to drive traffic to my blog. Pinterest is a tool I use, I think it works well for me. I gave you the tips that worked well for me. So if you are asking me if one of my driving forces is that I want to provide content my users want, sure that’s true.

I am not out to teach a specific method of cooking to the general public, nor do I try to win people over to my personal beliefs and ideals. I do want to make someone happy by having them find a recipe on my site that they wanted. Above my computer is “Happiness is Created Here”. You can not like what is on Pinterest that’s ok. We all have different objectives. I appreciate that you hold your craft and cooking to a higher standard than most, and I look forward to checking out your blog.

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Nicole Hunn August 23, 2012 at 10:24 am

Stephanie, I think this is very well said.

I am constantly struggling to blog in the intersection between what I want to write about and create, and what I think my readers want to read about. I think of it like a Venn diagram. It’s my blog, and I can write about whatever I want, but I do care if others are there to read (and to buy my cookbooks). The blog is also an invaluable laboratory for new ideas (and since I find that creativity begets more of the same, a way for me to stay inspired). I learned the hard way that when I veer too far toward my own interests, without regard for my readers’ interests, I can hear my own echo (and I don’t like that sound). And when I veer too far toward what I perceive to be my readers’ interests without regard for my own, I don’t do very good work and I want to throw in the towel completely.

For me, my top 3 traffic sources are google, Facebook, then usually Pinterest. I see Pinterest as a natural fit for any food blog because food is at least as visual as it is gustatory. I simply don’t blog about things that aren’t visual at all (although I may write about them in a cookbook), because then my blog is just not evocative enough and so (for me) it fails of its essential purpose.

I am really grateful for your perspective, especially since you are such a veteran. Thank you for not only taking the time to do the interview, but for responding to the comments. It’s very generous of you.

Best,
Nicole

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Katherine @ Green Thickies August 23, 2012 at 3:00 pm

Thanks Dianne, that is very helpful. I’m a new blogger and new to Pinterest so I hadn’t bothered too much with it. I am definitely going to get on there a lot more frequently and add some more inspiring board titles.
I created a popular post recently: http://www.greenthickies.com/top-10-green-smoothie-recipes which was shared a lot of times (for me) so I added a pin it plug in within my images which makes it much easier for people to share my content and I noticed the numbers increasing steadily.

I found your blog after reading your book which I loved. Thank you so much for a great book and blog. I’m learning so much and I really appreciate all your help.

Katherine

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diannejacob August 27, 2012 at 10:16 pm

Yes, those Top Ten lists can be very popular, and one on smoothies sounds clever.

Thanks so much for the kind words about the blog and book. I’m glad to have you as a reader, Katherine.

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Paula August 23, 2012 at 8:43 pm

Like Averie, Pinterest has been very kind to me and has re-energized my desire to blog. Honestly, I didn’t do any of the things you suggested with the exception of adding buttons to my posts to make it easier.

I think one thing that helps is having an up-to-date recipe index that is easy for people to see at a glance and find with one click. I have had many pictures pulled out of my archives and have been amazed at the things that were seemingly passed over when I first posted that are now Pinterest favorites.

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Stephanie @ CopyKat.com August 26, 2012 at 7:13 am

Paula, I think that is wonderful that Pinterest has worked that way for you. In a way I think it helps to validate and give weight to posts that we didn’t went over as well as they did when we wrote them.

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Shef August 23, 2012 at 8:54 pm

Thanks for this nice list of Pinterest pointers. I have a question though that i didn’t see brought up in the comments.

I started Pinterest primarily for my food career, but found myself making boards for home/kids/decor/fashion/etc.. Should I have a separate Pinterest account for that? Do you find it annoying when you go to a food blogger/writer’s Pinterest page and they have a million non-food boards that you have to scroll through? Or do you like that it give you a nice broad picture of that person’s other interests?

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Stephanie @ CopyKat.com August 26, 2012 at 7:15 am

I have one board that totally mimics the theme of my site, then I diverge and create other boards. The CopyKat board is the most popular, but I don’t think people get annoyed because I pinned a post on how to save money at the grocery store. I don’t tend to have completely different interests. Maybe someone else can chime in here.

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Burnadette August 27, 2012 at 8:38 am

I’ve used pinterest to drive traffic to my pre cooked meat recipes for quite a while now. I’ve enjoyed it as an avenue.

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Diane Sundstrom @sundsideup.com August 30, 2012 at 6:42 am

Another terrific blog, Dianne (and Stephanie), and so useful. It was the push I needed to get onto Pinterest and start figuring out how to use it to drive traffic to my fledgling blog. I managed to get a few boards up last night–to pin the blog I wrote yesterday and to pin this one, of course!

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Susan September 11, 2012 at 8:22 pm

While I have noticed a big increase in traffic from pinterest, I have not noticed any increase in sales. An interesting point.

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diannejacob September 11, 2012 at 9:32 pm

Hmm. That is quite fascinating! What is your theory about that?

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