10 Ways to Write Clear Recipes, and 2 New Events

by diannejacob on May 21, 2013

No matter what you want readers to make, instructions must be clear and concise. That sounds obvious, I know.

Writing is rewriting, as the saying goes, and that applies to recipe writing too. When I’m editing recipes for clients, whether individuals or publishers, part of my job is to line edit. That means rewriting to make the instructions clearer.

Line editing requires constant vigilance. I tighten, choose the most specific word, clarify, and strive for elegance. There’s a fine line between spelling everything out and not being too obvious. Sometimes I vote for the reader and common sense instead of more explanation.

Here are 11 recipe instructions I found recently that needed revision:

1. Avoid mixtures. This kind of instruction makes me crazy: “Mix together two mixtures with a mixer, and then mix the mixtures together in a mixing bowl.” First of all, there are six uses of versions of “mix” in one sentence. That’s just nuts!

If you keep referring to “mixtures,” your reader has to go back and figure out which ones you’re talking about. And trust me, you never want to mix up your reader. Substitute specific words or terms for a mixture, such as batter, custard, wet ingredients, and dry ingredients. See this previous post on using the word mixtures. And for heaven’s sake, don’t add more [click to continue…]

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Who Won 2013 Beard Journalism Awards and Why

by diannejacob on May 14, 2013

When the James Beard Foundation awards unfurled recently, I watched the live Twitter stream from home on the other coast in California, just to be part of the excitement. It’s fun to see who won, who lost, and read about the drama (mostly about chefs, because apparently writers aren’t that exciting).

Then I read most of the pieces that won, because I always like to read what judges think is the best writing out there (or at least, the best of what was submitted.)

If you have time, I suggest you do the same. In the old days, we’d have to buy many magazines. Now we can read most of the articles online and learn why they won. I put in the links below, not just to the stories, but sometimes to the writers so you can learn [click to continue…]

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A New Cookbook Author Scores a Google Talk

May 7, 2013

It’s not every day that a new cookbook author joins the ranks of dignitaries such as Al Gore and Tina Fey. But Jody Eddy did, by speaking at Google headquarters. The co-author of Come In, We’re Closed: An Invitation to Staff Meals at the World’s Best Restaurants, Jody’s oddessey to the Googleplex began when publicist [...]

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Secrets of Writing Recipes for Big Food Magazines

April 30, 2013

Get tips from Kristine Kidd, former food editor of Bon Appetit magazine, on how to write recipes that big magazine want to pubish.

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Write What Readers Want, or Whatever You Like?

April 23, 2013

While paging through my copy of Kitchen Confidential recently, a quote from Anthony Bourdain struck me. Here it is, in an interview at the back of the book: “I don’t get it. When I wrote Kitchen Confidential, my busines model was, ‘I Don’t Give a Shit,’ and I’m trying very hard to keep that as [...]

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It’s the Food Bloggers of Canada Conference, Eh?

April 17, 2013

After years of attending food blogging conferences in the States and elsewhere, Canadians have finally created their own.

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