May 062014
 

James-Beard-Medallion-300x255What I like about The James Beard awards, called “the Oscars of food writing,” is that I can find most of the journalism award-winning pieces online.

I want to soak up their brilliance. I also know I will be a little envious. That’s okay. Reading them gives me ideas for my own writing.

These essays will make you laugh, amaze you, make you nod in recognition, make you outraged — all emotions generated by skilled writers (and their editors). They are worth my time, and yours.

Just so you know, judges can only judge the entries. We don’t go out and look for work that might win. So if you don’t enter, you can’t win. (I am a book judge and a Continue reading »

Apr 292014
 

A Guest Post by Marcy Goldman

I never wanted to self-publish. I imagined continuing Random House and Harper Collins book deals for my growing baking author platform and features in leading newspapers and online venues. I envisioned more Christmas baskets from my publishers, help with my blog and website, and publicists to set up my interviews and promotional spots.

Marcy-Goldman

Marcy Goldman, a traditionally published bestselling author, chose to start her own imprint.

Instead, I am now River Heart Press, my own imprint, and I am boldly going where I went when I was 12 years old and self-published my own street newspaper, The Goldman Times.

After 25 years of great publishers, great cookbooks and what I thought was an upward spiraling career, I wasn’t getting a response to my next book idea from traditional publishers. So I Continue reading »

Apr 222014
 

Disappointed GuyAt a recent conference, I persuaded an executive to give me some dirt about working with food bloggers, as long as he could do so anonymously.

He’s been in the food business for 30 years, working for large food manufacturers, a worldwide commodity board, and a dried fruit company. Now he’s a consultant to six food companies, supplying post-ready recipes to bloggers, and inviting them on tours and to attend trade shows as media.

He might take 80 bloggers on a four-day tour on behalf of a company or board, for example. In addition to their expenses, he pays bloggers Continue reading »

Apr 152014
 
chocolates

Champagne chocolates on display at Dean & DeLuca.

It’s time again for my list of useful links, which I have culled from dozens more to find the most valuable ones for you. As always, they are excerpted from my recent quarterly newsletter. If you’d like to receive the entire list of links next time, sign up to receive my four newsletters per year. Now, on to the goods:

1. How Much Should I Charge? Part 1 and Part 2, from the Food Bloggers of Canada website, details all the issues to consider, particularly in Part 2.

2. Publishers Weekly did a good webcast recently about selling single subject cookbooks in unusual places.

3. What does a successful food stylist do? Check out  Continue reading »

Apr 082014
 
Woman-Buying-Books

Women buyers still predominate cookbook buying. And look! She’s already got her credit card out.

If you’re a cookbook author or hoping to become one soon, do you know who would want to buy your cookbook and why?

Adam Solomone, associate publisher of Harvard Common Press, answered this question for attendees at the recent IACP conference, where he gave a slide presentation of data collected by Nielsen, in conjunction with several North American publishers. Answers came from a core group of 2500 cookbook purchasers, a subset of 80,000 book buyers, based on the the last book they bought.

Here are the top findings:

1. Sixty-five percent of all cookbook buyers are women. You’re probably not surprised. Most buyers are college-educated. About Continue reading »

Apr 012014
 
Food blogger and cookbook author David Lebovitz. (All photos by Ed Anderson.)

Food blogger and cookbook author David Lebovitz. (All photos by Ed Anderson.)

Writing books is both a struggle and a joy. That was David Lebovitz’s experience for his latest cookbook, My Paris Kitchen. It’s full of stories of his life in Paris, with gorgeous photos for classic and modern recipes. I caught up with David on email, to ask about his writing process and philosophy:

Q. Why did you want a book with so many stories? The recipes often have a story in front of the headnote! That’s a lot of work.

A. We all spend so much time online, madly scrolling through things and clicking around, that I’ve realized how much I miss sitting in a chair (or curling up in bed), with a book. The idea of My Paris Kitchen was to present a personalized picture of Paris. I like telling stories and the story of the book is how I Continue reading »

Mar 252014
 

A guest post by Sally Cameron

Sally Cameron

Food Blogger Sally Cameron, proprietor of A Food-Centric Life, questions who benefits from her content appearing on other sites.

I log in to the admin page of my site and there they are: the pingbacks. These are links to websites that use my content and recipes, usually without permission.

One type is from newbie bloggers who do not understand the courtesy of crediting my site. I inform them politely. Usually they are apologetic and add a link and credit.

But lately I’m getting pingbacks from the other kind: content aggregators. These are big groups, big sites, with tens to hundreds of thousand of followers. They take my content for free, for their own benefit, sometimes without notifying me and without asking for permission.

They may not take the full post. Maybe it is my photo and a list of the recipe ingredients, with links back to my site for the recipe directions. Here are my Continue reading »