Do you have a niche food blog that targets certain readers, such as bakers, paleo eaters or local restaurant-goers? The challenge is how to find the right readers and fans, or how they discover you.
Halal food expert Yvonne Maffei knows who her readers are and how to attract them. She has over 1.1 million likes on Facebook. Establishing her blog, MyHalalKitchen.com, has led to brand ambassadorships and sponsorships from many companies in the halal industry.
We met when I spoke in her home town of Chicago years ago, and more recently I coached her on a cookbook proposal. Her forthcoming cookbook, My Halal Kitchen, comes out in 2016.
Yvonne has been featured in The New York Times, Cooking Light, CNN’s Eatocracy, [Read more…] about Niche Food Blogger Attracts 1 Million+ Fans on Facebook